Awareness and outcomes of the fruits and veggies (FNV) campaign to promote fruit and vegetable consumption among targeted audiences in California and Virginia: a cross-sectional study

Table 2 Fruit- and vegetable-related attitudes, beliefs, and encouragement by awareness of the FNV Campaign, Fresno, California and Hampton Roads, Virginia, February – July 2017

Survey Measure	Teens/Young Adults^b		Moms^c
Survey Measure	Aware (mean ± SE)	Unaware (mean ± SE)	Aware (mean ± SE)	Unaware (mean ± SE)
Attitude: Enjoy trying new FV	4.02 ± 0.08	3.87 ± 0.04	4.48 ± 0.08	4.35 ± 0.04
Belief: Do not think of FV when looking for something to eat^a	3.62 ± 0.09	3.69 ± 0.05	3.95 ± 0.08	4.01 ± 0.04
Encouragement: Encourage my friends and family to eat FV	3.82 ± 0.08	3.66 ± 0.05	4.50 ± 0.07	4.32 ± 0.04*

Abbreviations: FNV Fruits & Veggies, FV Fruits and Vegetables, SE Standard Error
Data for “Aware” and “Unaware” respondents presented as estimated marginal mean agreement ± SE; response options ranged from 1 (strongly disagree) to 5 (strongly agree)
^aItem was reverse coded so that disagreement indicated lower perceived barrier to consumption
^bMANCOVA with location, race/ethnicity, sex, and age as covariates
^cMANCOVA with location, race/ethnicity, education, and age as covariates
* p < 0.05

ISSN: 1471-2458