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Table 1 Demographic characteristics, FNV Campaign awareness, and fruit- and vegetable-related outcomes among teen and mom respondents, Fresno, California and Hampton Roads, Virginia, February – July 2017

From: Awareness and outcomes of the fruits and veggies (FNV) campaign to promote fruit and vegetable consumption among targeted audiences in California and Virginia: a cross-sectional study

 

Total sample 1604 (100)

Teens/Young Adults 744 (46.4)

Moms 860 (53.6)

Location, n (%)

 Fresno, CA

746 (46.5)

392 (52.7)

354 (41.2)

 Hampton Roads, VA

858 (53.5)

352 (47.3)

506 (58.8)

Age, years, mean (SD)

24.3 (7.0)

17.7 (2.0)

30.0 (4.1)

Race/ethnicity, n (%)

 Non-Hispanic White

515 (32.1)

247 (33.2)

268 (31.2)

 Non-Hispanic Black

426 (26.6)

174 (23.4)

252 (29.3)

 Hispanic

457 (28.5)

204 (27.4)

253 (29.4)

 Other/multiracial

206 (12.8)

119 (16.0)

87 (10.1)

Education, n (%)

 Less than high school

374 (23.3)

308 (41.4)

66 (7.7)

 High school graduate

323 (20.1)

190 (25.5)

133 (15.5)

 Some college

562 (35.0)

240 (32.3)

322 (37.4)

 College graduate or higher

345 (21.5)

6 (.8)

339 (39.4)

Nutrition assistance program participation, n (%)

483 (30.4)

155 (21.3)

328 (38.1)

Aware of the FNV Campaign, n (%)

315 (19.6)

167 (22.4)

148 (17.2)

FV Attitudes, Beliefs, and Encouragement, mean (SD)

 Attitude: I enjoy trying new FVa

4.14 (0.97)

3.92 (1.05)

4.33 (0.86)

 Belief: I just do not think of FV when I am looking for something to eata,b

3.94 (1.03)

3.71 (1.10)

3.13 (0.92)

 Encouragement: I encourage my friends and family to eat FVa

4.06 (0.99)

3.74 (1.08)

4.33 (0.82)

FV Behavioral Intentions, n (%)

 Likely to buy FV over the next weekc

1381 (86.1)

568 (76.3)

813 (94.5)

 Likely to eat FV over the next weekc

1491 (93.0)

665 (89.4)

826 (96.0)

FV Behaviors

 Tried a new fruit or vegetable in past 6 months, n (%)d

667 (41.6)

305 (41.0)

362 (42.10)

 Daily FV intake frequency, mean (SD)e

3.17 (2.29)

2.75 (2.0)

3.53 (2.46)

  1. Abbreviations: FNV Fruits & Veggies, FV Fruit and Vegetable, SD Standard Deviation
  2. Data presented as number and percent of participants within each column subcategory for categorical variables and mean and standard deviation for continuous variables. Numbers may not equal total n because of unreported data and percentages may not add to 100 because of rounding
  3. aResponse options ranged from 1 (strongly disagree) to 5 (strongly agree)
  4. bItem was reverse coded so that disagreement indicated lower perceived barrier to consumption
  5. cResponse options were collapsed into dichotomous variables, unlikely (“unsure” or “unlikely”), and likely (“likely” or “very likely”)
  6. dRespondents were asked to list any new fruits or vegetables they had tried in the past 6 months. Written responses were transformed into a dichotomous response variable to indicate whether respondents reported trying any new fruits or vegetables
  7. eParticipants were asked to indicate how many times they consumed 6 categories of fruits and vegetables. Response options were converted to frequency per day: Never (0), 1 time/week (0.14), 2–3 times/week (0.36), 4–6 times/week (0.71), 1 time/day (1), 2 or more times/day (2), which was summed into total daily fruit and vegetable intake frequency for analysis