Skip to main content

Table 3 Clustering Analysis 2- Clustering based on health and economic motivators

From: Attitudes, behaviours and barriers to public health measures for COVID-19: a survey to inform public health messaging

Cluster 1 2 3 4
Summary of description -Lower concern in getting and spreading COVID-19
-Unsure/mixed reaction to a fine for not wearing mask (use masks less often than cluster 3)
-No influence from discount
-No Flu shot
-More negative reaction to business requiring masks or use of app
-More concerned to spread COVID-19
-Wear mask regardless of fine
-Discount works positively for use of app
-Some had flu shot
-Negative view in business requiring use of app
-More likely to work from home than cluster 4
-Lower concern in getting and spreading COVID-19
-Fine is ineffective, as they wear mask regardless of fine
-Discount works positively for use of app
-Some had flu shot
-Less negative reaction to business requiring masks or use of app
-Very concerned
-Wear mask regardless of fine
-Discount works positively for use of app
-Some had flu shot
-Mixed/ less negative view of business requiring use of app
-Less confidence in keeping themselves safe than cluster 2
Concern in getting COVID-19 (average) 1:high/4: low 3.8 2.8 3.3 1.3
Concern in spreading COVID-19 (average) 1:high/4:low 3.3 1.7 3.3 1.1
Had Flu shot 0 6 8 10
Do not feel confident in keeping safe from COVID-19(%) Low Low Low 35
Effectiveness of Fine for use of mask 1 Wears mask regardless, 2 Would with fine, 4 Would not, 4 Not sure 100% Wear mask regardless 11 Wear mask regardless, 2 Not sure 85% Wear mask regardless
Discount offer to download app works? No 12 Yes, 7 Don’t know 7 Yes, 3 Not sure 11 Yes
Work from home (%) 50 40 40 5
Have high risk health conditions 6 6 2 11
Tested for COVID-19 2 9 5 2
Know someone tested for COVID-19 8 20 10 8
Know someone who had COVID-19 2 6 3 2
Use of social media (%) 70% social media for health news 30% social media for health news 30% social media for health news 70% social media for health news
Have not downloaded an app (%) 95 80 100 80
Willingness to take a COVID-19 vaccine 8 No, 3 Not sure 6 Yes, 15 No 2 Yes, 9 No, 2 Not sure 11 Yes, 3 No
Observation counts 11 21 13 14
How often do you: 1:Never/ 4: Always
 Physical distance 2.5 2.9 2.9 2.9
 Use a mask 1.5 2.9 2.8 3
 Stay home if sick 2.6 3 2.8 2.9
 Use contact tracing/exposure notification app 1.4 1.5 1.2 1.7
 Avoid bars, clubs, nightclubs and lounges 1.5 1.3 1.2 1
  1. Below are the means across clusters developed from the data (four clusters, minimizing distance). (Numbers are observation counts if not stated as % or not given a rubric)