Table 3 Clustering Analysis 2- Clustering based on health and economic motivators
Cluster | 1 | 2 | 3 | 4 |
|---|---|---|---|---|
Summary of description | -Lower concern in getting and spreading COVID-19 -Unsure/mixed reaction to a fine for not wearing mask (use masks less often than cluster 3) -No influence from discount -No Flu shot -More negative reaction to business requiring masks or use of app | -More concerned to spread COVID-19 -Wear mask regardless of fine -Discount works positively for use of app -Some had flu shot -Negative view in business requiring use of app -More likely to work from home than cluster 4 | -Lower concern in getting and spreading COVID-19 -Fine is ineffective, as they wear mask regardless of fine -Discount works positively for use of app -Some had flu shot -Less negative reaction to business requiring masks or use of app | -Very concerned -Wear mask regardless of fine -Discount works positively for use of app -Some had flu shot -Mixed/ less negative view of business requiring use of app -Less confidence in keeping themselves safe than cluster 2 |
Concern in getting COVID-19 (average) 1:high/4: low | 3.8 | 2.8 | 3.3 | 1.3 |
Concern in spreading COVID-19 (average) 1:high/4:low | 3.3 | 1.7 | 3.3 | 1.1 |
Had Flu shot | 0 | 6 | 8 | 10 |
Do not feel confident in keeping safe from COVID-19(%) | Low | Low | Low | 35 |
Effectiveness of Fine for use of mask | 1 Wears mask regardless, 2 Would with fine, 4 Would not, 4 Not sure | 100% Wear mask regardless | 11 Wear mask regardless, 2 Not sure | 85% Wear mask regardless |
Discount offer to download app works? | No | 12 Yes, 7 Don’t know | 7 Yes, 3 Not sure | 11 Yes |
Work from home (%) | 50 | 40 | 40 | 5 |
Have high risk health conditions | 6 | 6 | 2 | 11 |
Tested for COVID-19 | 2 | 9 | 5 | 2 |
Know someone tested for COVID-19 | 8 | 20 | 10 | 8 |
Know someone who had COVID-19 | 2 | 6 | 3 | 2 |
Use of social media (%) | 70% social media for health news | 30% social media for health news | 30% social media for health news | 70% social media for health news |
Have not downloaded an app (%) | 95 | 80 | 100 | 80 |
Willingness to take a COVID-19 vaccine | 8 No, 3 Not sure | 6 Yes, 15 No | 2 Yes, 9 No, 2 Not sure | 11 Yes, 3 No |
Observation counts | 11 | 21 | 13 | 14 |
How often do you: 1:Never/ 4: Always | ||||
Physical distance | 2.5 | 2.9 | 2.9 | 2.9 |
Use a mask | 1.5 | 2.9 | 2.8 | 3 |
Stay home if sick | 2.6 | 3 | 2.8 | 2.9 |
Use contact tracing/exposure notification app | 1.4 | 1.5 | 1.2 | 1.7 |
Avoid bars, clubs, nightclubs and lounges | 1.5 | 1.3 | 1.2 | 1 |