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Table 3 Ranking of food and beverage categories promoted in social media posts linked to Winterlude by source

From: Exploring the extent of digital food and beverage related content associated with a family-friendly event: a case study

 

Winterlude accounts (n = 37)

Businesses (n = 198)

Sponsored individuals (n = 7)

Non-profit organizations (n = 40)

Individuals (n = 450)

Total (n = 732)

n (%)

n (%)

n (%)

n (%)

n (%)

n(%)

1

Fast food 21 (56.8)

Dine-in restaurants 80 (40.4)

Fast food 4 (57.1)

Fast food 21 (52.5)

Fast food 249 (55.3)

Fast food 328 (44.8)

2

Energy drinks 8 (21.6)

Fast food 33 (16.7)

Candy 2 (28.6)

Candy 9 (22.5)

Candy 82 (18.2)

Dine-in restaurants 126 (17.2)

3

Candy 2 (5.4)

Sweet baked goods 23 (11.6)

Dine-in restaurants 1 (14.3)

Alcohol 4 (10.0)

Dine-in restaurants 42 (9.3)

Candy 105 (14.3)

4

Other 2 (5.4)

Alcohol 20 (10.1)

Meals 1 (14.3)

Dine-in restaurants 3 (7.5)

Other beverage 35 (7.8)

Other beverage 50 (6.8)

5

Veg and fruit 2 (5.4)

Other beverage 13 (6.6)

 

Sweet baked goods 3 (7.5)

Alcohol 25 (5.6)

Alcohol 49 (6.7)

  1. It was possible for more than one food category to be present in a single social media post