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Table 3 Ranking of food and beverage categories promoted in social media posts linked to Winterlude by source

From: Exploring the extent of digital food and beverage related content associated with a family-friendly event: a case study

  Winterlude accounts (n = 37) Businesses (n = 198) Sponsored individuals (n = 7) Non-profit organizations (n = 40) Individuals (n = 450) Total (n = 732)
n (%) n (%) n (%) n (%) n (%) n(%)
1 Fast food 21 (56.8) Dine-in restaurants 80 (40.4) Fast food 4 (57.1) Fast food 21 (52.5) Fast food 249 (55.3) Fast food 328 (44.8)
2 Energy drinks 8 (21.6) Fast food 33 (16.7) Candy 2 (28.6) Candy 9 (22.5) Candy 82 (18.2) Dine-in restaurants 126 (17.2)
3 Candy 2 (5.4) Sweet baked goods 23 (11.6) Dine-in restaurants 1 (14.3) Alcohol 4 (10.0) Dine-in restaurants 42 (9.3) Candy 105 (14.3)
4 Other 2 (5.4) Alcohol 20 (10.1) Meals 1 (14.3) Dine-in restaurants 3 (7.5) Other beverage 35 (7.8) Other beverage 50 (6.8)
5 Veg and fruit 2 (5.4) Other beverage 13 (6.6)   Sweet baked goods 3 (7.5) Alcohol 25 (5.6) Alcohol 49 (6.7)
  1. It was possible for more than one food category to be present in a single social media post