Table 3 Ranking of food and beverage categories promoted in social media posts linked to Winterlude by source
Winterlude accounts (n = 37) | Businesses (n = 198) | Sponsored individuals (n = 7) | Non-profit organizations (n = 40) | Individuals (n = 450) | Total (n = 732) | |
|---|---|---|---|---|---|---|
n (%) | n (%) | n (%) | n (%) | n (%) | n(%) | |
1 | Fast food 21 (56.8) | Dine-in restaurants 80 (40.4) | Fast food 4 (57.1) | Fast food 21 (52.5) | Fast food 249 (55.3) | Fast food 328 (44.8) |
2 | Energy drinks 8 (21.6) | Fast food 33 (16.7) | Candy 2 (28.6) | Candy 9 (22.5) | Candy 82 (18.2) | Dine-in restaurants 126 (17.2) |
3 | Candy 2 (5.4) | Sweet baked goods 23 (11.6) | Dine-in restaurants 1 (14.3) | Alcohol 4 (10.0) | Dine-in restaurants 42 (9.3) | Candy 105 (14.3) |
4 | Other 2 (5.4) | Alcohol 20 (10.1) | Meals 1 (14.3) | Dine-in restaurants 3 (7.5) | Other beverage 35 (7.8) | Other beverage 50 (6.8) |
5 | Veg and fruit 2 (5.4) | Other beverage 13 (6.6) | Sweet baked goods 3 (7.5) | Alcohol 25 (5.6) | Alcohol 49 (6.7) |