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Table 1 Frequency of food and beverage related content linked to Winterlude by social media application

From: Exploring the extent of digital food and beverage related content associated with a family-friendly event: a case study

Social media application Winterlude (n = 37) Businesses (n = 198) Sponsored Individuals (n = 7) Non-profit organizations (n = 40) Individuals (n = 450) Total (n = 732)
Facebook 19 (51.4)a 0 (0.0) 0 (0.0) 0 (0.0) 0 (0.0) 19 (2.6)
Twitter 6 (16.2)a,c 63 (31.8)a,b 4 (57.1)a,b 22 (55.0)b 57 (12.7)c 152 (20.8)
Instagram 12 (32.4)a 135 (68.2)b 3 (42.9)a,b 18 (45.0)a,b 393 (87.3)c 561 (76.6)
  1. Significant differences between social media application and post source were derived by Fisher’s Freeman-Halton test using a Monte Carlo estimation of 10,000 samples to determine the p value, < 0.0001(95%CI < 0.0001–0.0005). Letters within rows denote proportions that differ significantly according to post-hoc pairwise comparisons with Bonferroni correction