|
Social media application
|
Winterlude (n = 37)
|
Businesses (n = 198)
|
Sponsored Individuals (n = 7)
|
Non-profit organizations (n = 40)
|
Individuals (n = 450)
|
Total (n = 732)
|
|---|
|
Facebook
|
19 (51.4)a
|
0 (0.0)
|
0 (0.0)
|
0 (0.0)
|
0 (0.0)
|
19 (2.6)
|
|
Twitter
|
6 (16.2)a,c
|
63 (31.8)a,b
|
4 (57.1)a,b
|
22 (55.0)b
|
57 (12.7)c
|
152 (20.8)
|
|
Instagram
|
12 (32.4)a
|
135 (68.2)b
|
3 (42.9)a,b
|
18 (45.0)a,b
|
393 (87.3)c
|
561 (76.6)
|
- Significant differences between social media application and post source were derived by Fisher’s Freeman-Halton test using a Monte Carlo estimation of 10,000 samples to determine the p value, < 0.0001(95%CI < 0.0001–0.0005). Letters within rows denote proportions that differ significantly according to post-hoc pairwise comparisons with Bonferroni correction
