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Table 4 Negative beliefs about alcohol

From: Exploring the use of workplaces to recruit “hard-to-reach” male drinkers to a survey on alcohol use and awareness of health messages

Belief Examples Frequency
Negative health effects ‘Liver failure’ ‘Kidney damage’ 62
Excess and dependent use ‘Too much can be a bad thing’ ‘Addiction’ 13
Financial and occupational effects ‘Losing money’ ‘Impact on work’ 10
Safety risks ‘Violence’ ‘Engaging in dangerous activity’ 10
Unknown or no negatives ‘Don’t know’ ‘None’ 4
Conditional negatives ‘Up to each person’ ‘None if used sensibly’ 2
  1. Frequency refers to absolute numbers of beliefs