Table 3 Results of the OLS regression showing β coefficients adjusted for covariates for recall scores, sentiment scores, and willingness to use a mask for each infographic group

β

95% CI

β

95% CI

β

95% CI

UK Gov

−0.061

−0.212, 0.090

Ref

Ref

−0.037^*

--0.070, −0.004

EU CDC

0.140

−0.013, 0.294

0.120

−0.014, 0.255

−0.022

−0.056, 0.011

WHO

0.436^***

0.277, 0.596

0.168^*

0.029, 0.307

0.008

−0.026, 0.043

SMOH

0.432^***

0.279, 0.584

0.333^***

0.199, 0.467

−0.016

− 0.049, 0.017

BIT

0.400^***

0.245, 0.555

0.315^***

0.179, 0.450

−0.012

−0.046, 0.021

Gender: Male

−0.461^***

− 0.556, − 0.366

−0.072

− 0.159, 0.016

−0.020

− 0.041, 0.0003

Age Group: 40–59

0.496^***

0.386, 0.606

0.156^**

0.055, 0.258

−0.041^***

− 0.065, − 0.017

Age Group: 60+

0.710^***

0.585, 0.836

0.225^***

0.110, 0.341

−0.024

− 0.051, 0.003

Ethnicity: Asian

− 0.754^***

− 0.943, − 0.565

0.106

− 0.069, 0.280

0.070^***

0.029, 0.111

Ethnicity: Black

−0.529^***

− 0.810, − 0.249

0.182

− 0.082, 0.446

0.043

− 0.018, 0.104

Ethnicity: Mixed/other

−0.577^***

− 0.816, − 0.337

−0.182

− 0.400, 0.036

0.006

− 0.046, 0.058

Education: No degree

−0.022

− 0.131, 0.087

0.005

− 0.095, 0.105

−0.013

− 0.037, 0.011

Constant

7.010^***

6.860, 7.150

3.680^***

3.540, 3.820

0.914^***

0.882, 0.946

Observations

4099

4099

3090

3090

4099

4099

R²

0.015

0.099

0.010

0.019

0.002

0.010

Adjusted R²

0.013

0.096

0.009

0.015

0.001

0.007

Residual Std. Error

1.610

1.540

1.240

1.230

0.337

0.336

F Statistic

12.200^***

34.500^***

8.070^***

4.920^***

1.500

3.210^***