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Table 2 Recall, sentiment and willingness scores of each of the visual stimuli groups

From: Evaluating the effect of infographics on public recall, sentiment and willingness to use face masks during the COVID-19 pandemic: a randomised internet-based questionnaire study

Subgroups
(N)
Treatment conditions
Total
(4099)
Control
(1009)
EU CDC
(628)
WHO
(526)
SMOH
(639)
BIT
(606)
UK Gov
(661)
Recall items
 Should cover nose 87.0 85.3 86.2 84.7 90.9 87.5 87.3
 Should cover chin 53.1 50.9 54.0 52.5 64.3 60.4 38.7
 Take off by ears 66.3 65.2 62.3 71.4 74.5 73.8 52.5
 Avoid touching front after putting on 69.5 67.8 71.5 80.9 59.6 65.3 72.5
 Wash hands if using 71.2 67.9 69.6 77.3 70.0 75.3 70.2
 Should cover the neck 4.2 5.7 4.6 4.0 2.8 4.0 3.6
 Should cover the forehead 4.2 5.8 5.6 3.8 2.0 3.8 3.5
 Should fit loosely 11.5 13.9 10.5 10.3 10.3 10.1 12.1
 Pull down mask to cough or sneeze 11.1 16.3 11.9 9.2 6.4 10.1 9.2
Average recall score (SD) 7.16 (1.62) 6.97 (1.69) 7.11 (1.69) 7.40 (1.61) 7.38 (1.45) 7.34 (1.59) 6.93 (1.55)
Sentiment items
 Easy to understand 87.3 NA 85.2 86.7 91.7 89.9 83.1
 Trustworthy 85.5 NA 85.0 86.3 90.3 86.5 79.7
 Confidence about mask-wearing 83.3 NA 80.4 84.4 85.8 86.8 79.7
 Less anxious about coronavirus 49.6 NA 48.3 50.4 50.4 51.5 47.5
 Right amount of information 87.5 NA 88.0 83.0 90.0 92.0 85.0
Average sentiment score (SD) 3.93 (1.24) NA 3.86 (1.26) 3.91 (1.31) 4.08 (1.13) 4.06 (1.13) 3.75 (1.33)
Willingness
Would use masks
87.0 88.2 86.0 88.9 86.7 87.1 84.4
  1. Values refer to percentages of each group. NA not applicable. For recall items, participants were awarded one point if they answered “yes” for item 1 ~ 5, and “no” for item 6 ~ 9