Randomized trial evaluating the effectiveness of within versus across-category front-of-package lower-calorie labelling on food demand

Table 4 Regression coefficients for beverages Only (N = 184)

Outcome	Prop. of labeled products	kCal/Dollar	Total Dollar Spent	Total kCal	kCal/Serving
α (Within-category arm relative to Control)	−0.02	−4.94	−0.68	−398.00*	3.03
95% CI	−0.06; 0.03	−16.02; 6.14	−2.26; 0.91	− 690.91; − 105.10	−3.30; 9.36
β_A (Within-category arm relative to Across-category)	0.06	−9.93	0.90	−40.03	−5.51
95% CI	−0.02; 0.14	−29.71; 9.85	−1.93; 3.73	− 563.28; 483.22	− 16.81; 5.79
α + β_A (Across-category arm relative to Control)	0.04*	−14.87*	0.22	−438*	−2.48
95% CI	0.01; 0.08	−23.58; −6.16	−1.02; 1.47	− 668.37; − 207.69	−7.45; 2.50

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