Randomized trial evaluating the effectiveness of within versus across-category front-of-package lower-calorie labelling on food demand

Table 3 Regression coefficients for total baskets (N = 291)

Outcome	Prop. of labeled products	kCal/Dollar	Total dollars spent	Total kCal	kCal / serving
α (Within-category arm relative to Control)	0.03*	9.34	0.11	498.20	3.84
95% CI	0.01; 0.05	−7.37; 26.05	−0.40; 0.63	− 356.95; 1353.35	−1.75; 9.43
β_A (Across-category arm relative to Within-category arm)	−0.03	2.82	0.07	176.21	6.45
95% CI	−0.08; 0.13	− 30.72; 36.36	− 0.96; 1.10	− 1539.99; 1892.41	−4.76; 17.67
α + β_A (Across-category arm relative to Control)	− 0.00	12.16	0.18	674.41	10.29
95% CI	−0.03; 0.02	−4.67; 29.00	−0.33; 0.70	− 186.64; 1535.46	4.67; 15.92

ISSN: 1471-2458