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Table 3 Post campaign changes in sugars and nutrient intakes

From: Impact of a health marketing campaign on sugars intake by children aged 5–11 years and parental views on reducing children’s consumption

 Baseline-peak campaignBaseline-immediately post campaignBaseline-10 months post campaignBaseline-12 months post campaign
NutrientMean change in intake (SD)95% CIp-valueMean change in intake (SD)95% CIp-valueMean change in intake (SD)95% CIp-valueMean change in intake (SD)95% CIp-value
% Energy from Total sugars−1.9 (8.7)−2.6, −1.2< 0.001−2.0 (9.2)−2.7, −1.3< 0.001−2.5 (9.8)−3.5, − 1.9< 0.001− 1.4 (9.1)− 2.5, −0.9< 0.001
Total sugars (g/day)−6.2 (43.8)−9.5, − 2.9< 0.001−5.5 (43.2)−9.0, − 2.00.002− 3.5 (50.0)−8.8, − 0.60.032.0 (52.2)− 3.2, 5.50.61
% Energy from Free Sugars− 1.2 (8.1)−1.8, − 0.6< 0.001− 1.0 (8.2)−1.5, − 0.240.007−0.9 (8.9)− 1.8, − 0.320.0050.5 (8.9)−0.5, 1.00.49
Free Sugars (g/day)−4.1 (36.1)− 6.8, − 1.20.005−2.7 (37.0)−5.5, 0.560.110.4 (42.7)−4.1, 3.00.776.7 (45.5)1.95, 9.50.003
% Energy from Fat1.1 (6.9)0.6, 1.7< 0.0011.2 (7.4)0.6, 1.8< 0.0012.0 (7.6)1.5, 2.7< 0.0012.4 (7.0)1.8, 3.1< 0.001
Total fat (g/day)2.3 (22.4)0.6, 4.50.014.0 (24.2)1.9, 6.0< 0.0016.8 (26.8)4.7, 9.5< 0.0019.5 (27.1)6.9, 11.8< 0.001
Energy (kJ/day)− 69.3 (1801.9)−71.9, 235.00.30223.0 (1884.2)51.5, 381.40.01428.8 (2168.8)225.2, 612.0< 0.001574.2 (2341.1)350.8, 760.3< 0.001
  1. Short-term changes include baseline to peak-campaign and baseline to post-campaign, and long-term changes include baseline to 10-months post campaign and baseline to 12-months post campaign
  2. Results from unadjusted linear regression models