Table 6 Linear regression among marketing strategies in hospitals of Dessie, Ethiopia
| No. | Marketing mix strategies |
Influenced N (%) |
Not influenced N (%) | P-value | β (95% CI) |
|---|---|---|---|---|---|
| 1 | Product strategy | 71(52.2) | 65(47.8) | 0.00 | 0.08 (0.03–0.14) |
| 2 | Place strategy | 71(52.2) | 65(47.8) | ||
| 3 | Price strategy | 80(58.8) | 56(41.2) | ||
| 4 | Promotion strategy | 83(61) | 53(39) |