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Table 6 Linear regression among marketing strategies in hospitals of Dessie, Ethiopia

From: Influence of pharmaceutical marketing mix strategies on physicians’ prescribing behaviors in public and private hospitals, Dessie, Ethiopia: a mixed study design

No. Marketing mix strategies Influenced
N (%)
Not influenced
N (%)
P-value β (95% CI)
1 Product strategy 71(52.2) 65(47.8) 0.00 0.08 (0.03–0.14)
2 Place strategy 71(52.2) 65(47.8)
3 Price strategy 80(58.8) 56(41.2)
4 Promotion strategy 83(61) 53(39)