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Table 4 Perceived influence of price strategy on physicians’ prescribing behavior in hospitals of Dessie, Ethiopia (n = 136)

From: Influence of pharmaceutical marketing mix strategies on physicians’ prescribing behaviors in public and private hospitals, Dessie, Ethiopia: a mixed study design

No Description SDa
N (%)
Da
N (%)
Na
N (%)
Aa
N (%)
SAa
N (%)
Mean ± SD
1 Disclosure of actual price of the product 3 (2.2) 8 (5.9) 32 (23.5) 54 (39.7) 39 (28.7) 3.87 ± 0.97
2 Price discounts technique for the product 1 (0.7) 19 (14) 31 (22.8) 53 (39) 32 (23.5) 3.71 ± 1.00
3 Price of the drug and effectiveness of therapy 1 (0.7) 9 (6.6) 14 (10.3) 60 (44.1) 52 (38.2) 4.13 ± 0.89
4 Price of medication in relation to quality 2 (1.5) 20 (14.7) 30 (22.2) 46 (33.8) 38 (27.9) 3.72 ± 1.07
5 Price competition among pharmaceutical company 6 (4.4) 24 (17.6) 46 (33.9) 38 (27.9) 22 (16.2) 3.34 ± 1.08
6 Price for full course therapy 10 (7.4) 14 (10.3) 22 (16.1) 61 (44.9) 29 (21.3) 3.63 ± 1.14
  1. aResponses ranged from strongly disagree (1) to strongly agree (5)