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Table 3 Perceived influence of place strategy on physicians’ prescribing behavior in hospitals of Dessie, Ethiopia (n = 136)

From: Influence of pharmaceutical marketing mix strategies on physicians’ prescribing behaviors in public and private hospitals, Dessie, Ethiopia: a mixed study design

No. Description SDa
N (%)
Da
N (%)
Na
N (%)
Aa
N (%)
SAa
N (%)
Mean ± SD
1 Pharmaceutical product availability 0 (0) 6 (4.4) 10 (7.4) 63(46.3) 57 (41.9) 4.26 ± 0.77
2 Inclusion of medicine in the hospital medicine list 1 (0.7) 14 (10.3) 34 (25) 50(36.8) 37 (27.2) 3.79 ± 0.98
3 Availability of local agent (importer/distributor) representing the principal company 7 (5.1) 25 (18.4) 36 (26.5) 42 (30.9) 26 (19.1) 3.40 ± 1.14
4 Availability of real-time product information from distribution intermediaries 4 (2.9) 24 (17.6) 25 (18.5) 51 (37.5) 32 (23.5) 3.61 ± 1.11
5 Presence of sole supplier 6 (4.4) 31 (22.8) 39 (28.6) 50 (36.8) 10 (7.4) 3.20 ± 1.01
6 Fast deliveries with special storage and distribution of medicines 3(2.2) 22 (16.2) 26 (19.1) 52 (38.2) 33 (24.3) 3.66 ± 1.08
7 Reverse pharmaceutical (product recall) 8 (5.9) 24 (17.6) 47 (34.6) 37 (27.2) 20 (14.7) 3.27 ± 1.09
  1. aResponses ranged from strongly disagree (1) to strongly agree (5)