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Table 2 Perceived influence of promotion strategy on physicians’ prescribing behavior in hospitals of Dessie, Ethiopia (n = 136)

From: Influence of pharmaceutical marketing mix strategies on physicians’ prescribing behaviors in public and private hospitals, Dessie, Ethiopia: a mixed study design

No. Description SDa
N (%)
Da
N (%)
Na
N (%)
Aa
N (%)
SAa
N (%)
Mean ± SD
1 Participating in company-sponsored continual medical education 13 (9.6) 13(9.6) 18 (13.1) 62 (45.6) 30 (22.1) 3.61 ± 1.20
2 Information from medical representative 7(5.1) 12 (8.8) 17 (12.6) 58 (42.6) 42 (30.9) 3.85 ± 1.11
3 Frequent visits of medical representative 5 (3.7) 19 (14) 25 (18.4) 58 (42.6) 29 (21.3) 3.64 ± 1.08
4 Sales calls made by pharmaceutical companies 7 (5.1) 33 (24.3) 45 (33.1) 40 (29.4) 11 (8.1) 3.11 ± 1.03
5 Free drug samples given by pharmaceutical company 15 (11) 16 (11.8) 24 (17.7) 63 (46.3) 18 (13.2) 3.39 ± 1.18
6 Information from promotional drug brochures 8 (5.9) 20 (14.7) 31 (22.8) 54 (39.7) 23 (16.9) 3.47 ± 1.11
7 Different gifts from pharmaceutical company 22 (16.2) 22 (16.2) 28 (20.5) 50 (36.8) 14 (10.3) 3.09 ± 1.26
8 Participating pharmaceutical company-sponsored entertainments/recreational event 16 (11.8) 23 (16.9) 23 (16.9) 53 (39) 21 (15.4) 3.29 ± 1.25
9 Sponsorship for travel in conference 11 (8.1) 21(15.4) 32 (23.5) 44 (32.4) 28 (20.6) 3.42 ± 1.20
10 Subscription of journals with direct mail 11 (8.1) 21(15.4) 22 (16.2) 56 (41.2) 26 (19.1) 3.48 ± 1.19
11 Invitation to visit a pharmaceutical manufacturing plant 11 (8.1) 20 (14.7) 23 (16.9) 51 (37.5) 31 (22.8) 3.52 ± 1.22
12 Personal relationship to company 21 (15.4) 35 (25.7) 46 (33.9) 26 (19.1) 8 (5.9) 2.74 ± 1.11
13 Participating to product launch meeting 5 (3.7) 20 (14.7) 31 (22.8) 62 (45.6) 18 (13.2) 3.50 ± 1.01
14 Public relation of pharmaceutical company 9(6.6) 23 (16.9) 36 (26.5) 42 (30.9) 26 (19.1) 3.39 ± 1.16
  1. aResponses ranged from strongly disagree (1) to strongly agree (5)