Table 2 Perceived influence of promotion strategy on physicians’ prescribing behavior in hospitals of Dessie, Ethiopia (n = 136)
No. | Description | SDa N (%) | Da N (%) | Na N (%) | Aa N (%) | SAa N (%) | Mean ± SD |
|---|---|---|---|---|---|---|---|
1 | Participating in company-sponsored continual medical education | 13 (9.6) | 13(9.6) | 18 (13.1) | 62 (45.6) | 30 (22.1) | 3.61 ± 1.20 |
2 | Information from medical representative | 7(5.1) | 12 (8.8) | 17 (12.6) | 58 (42.6) | 42 (30.9) | 3.85 ± 1.11 |
3 | Frequent visits of medical representative | 5 (3.7) | 19 (14) | 25 (18.4) | 58 (42.6) | 29 (21.3) | 3.64 ± 1.08 |
4 | Sales calls made by pharmaceutical companies | 7 (5.1) | 33 (24.3) | 45 (33.1) | 40 (29.4) | 11 (8.1) | 3.11 ± 1.03 |
5 | Free drug samples given by pharmaceutical company | 15 (11) | 16 (11.8) | 24 (17.7) | 63 (46.3) | 18 (13.2) | 3.39 ± 1.18 |
6 | Information from promotional drug brochures | 8 (5.9) | 20 (14.7) | 31 (22.8) | 54 (39.7) | 23 (16.9) | 3.47 ± 1.11 |
7 | Different gifts from pharmaceutical company | 22 (16.2) | 22 (16.2) | 28 (20.5) | 50 (36.8) | 14 (10.3) | 3.09 ± 1.26 |
8 | Participating pharmaceutical company-sponsored entertainments/recreational event | 16 (11.8) | 23 (16.9) | 23 (16.9) | 53 (39) | 21 (15.4) | 3.29 ± 1.25 |
9 | Sponsorship for travel in conference | 11 (8.1) | 21(15.4) | 32 (23.5) | 44 (32.4) | 28 (20.6) | 3.42 ± 1.20 |
10 | Subscription of journals with direct mail | 11 (8.1) | 21(15.4) | 22 (16.2) | 56 (41.2) | 26 (19.1) | 3.48 ± 1.19 |
11 | Invitation to visit a pharmaceutical manufacturing plant | 11 (8.1) | 20 (14.7) | 23 (16.9) | 51 (37.5) | 31 (22.8) | 3.52 ± 1.22 |
12 | Personal relationship to company | 21 (15.4) | 35 (25.7) | 46 (33.9) | 26 (19.1) | 8 (5.9) | 2.74 ± 1.11 |
13 | Participating to product launch meeting | 5 (3.7) | 20 (14.7) | 31 (22.8) | 62 (45.6) | 18 (13.2) | 3.50 ± 1.01 |
14 | Public relation of pharmaceutical company | 9(6.6) | 23 (16.9) | 36 (26.5) | 42 (30.9) | 26 (19.1) | 3.39 ± 1.16 |