Table 3 Primary respondent characteristics by shopping trip pattern (cluster)
Mean (LSE) | Total Population | Superstore (SS) | Supermarket (SM) | Mix | Weighted t-tests | |
|---|---|---|---|---|---|---|
SS vs SM | SS + SM vs Mix | |||||
Female (%) | 68.68 (1.10) | 66.53 (2.38) | 68.35 (3.78) | 69.34 (1.48) | ||
Married (%) | 46.23 (1.60) | 41.77 (2.63) | 39.97 (2.93) | 49.28 (1.87) | ** | |
Age | ||||||
Less than 35(%) | 22.99 (1.22) | 21.50 (1.41) | 14.87 (2.40) | 25.82 (1.76) | * | ** |
36–59(%) | 45.94 (1.53) | 39.34 (2.70) | 38.96 (3.33) | 49.75 (1.69) | *** | |
Over 60(%) | 31.07 (1.42) | 39.16 (3.09) | 46.17 (3.97) | 24.43 (1.73) | *** | |
Race | ||||||
African American (%) | 11.22 (1.48) | 9.99 (2.61) | 10.28 (1.94) | 11.82 (1.59) | ||
Caucasian (%) | 77.63 (1.90) | 80.02 (3.75) | 78.96 (2.66) | 76.60 (2.05) | ||
Other (%) | 11.15 (1.17) | 9.99 (1.98) | 10.76 (1.58) | 11.58 (1.29) | ||
Education | ||||||
Less Than High School (%) | 9.29 (1.05) | 12.58 (2.44) | 11.96 (1.75) | 7.64 (1.03) | ** | |
High School (%) | 24.12 (1.44) | 30.83 (2.70) | 24.13 (2.00) | 22.38 (1.76) | * | * |
Some College or Associates Degree (%) | 33.27 (1.79) | 33.13 (3.48) | 30.59 (3.36) | 34.12 (2.00) | ||
College and More (%) | 33.31 (2.11) | 23.46 (2.87) | 33.32 (3.55) | 35.87 (2.64) | * | * |