Can counter-advertising diminish persuasive effects of conventional and pseudo-healthy unhealthy food product advertising on parents?: an experimental study

Table 3 Parent perceptions of the health and nutritional attributes of generic products by exposure to counter-advertising

	Counter-advertising
	Unexposed^a		Exposed^b
	M	SD	M	SD
Healthiness
Fruit-flavoured confectionery	2.76	1.81	2.49^**	1.79
Fruit straps/leathers	3.57	1.62	2.90^***	1.71
Fruit puree	4.34	1.43	3.68^***	1.66
Dried fruit	5.22	1.29	4.87^***	1.44
Whole fruit	6.47	0.98	6.50	1.02
Sugar content
Fruit-flavoured confectionery	6.01	1.29	6.06	1.42
Fruit straps/leathers	5.42	1.34	5.73^***	1.40
Fruit puree	5.07	1.28	5.28^**	1.39
Dried fruit	4.56	1.57	4.43	1.61
Whole fruit	4.00	1.69	3.62^***	1.61
Fibre content
Fruit-flavoured confectionery	2.48	1.78	2.19^**	1.68
Fruit straps/leathers	3.34	1.71	2.65^***	1.66
Fruit puree	4.01	1.57	3.40^***	1.71
Dried fruit	5.14	1.41	4.84^***	1.58
Whole fruit	5.92	1.23	6.10^**	1.30

^** P < 0.01; ^*** P < 0.001 denotes significant difference compared to unexposed counter-advertising conditions (i.e. B and C)
^aIncludes Conventional confectionery and Pseudo-healthy confectionery advertising conditions (i.e. B and C)
^bIncludes Conventional confectionery + counter-advertisement and Pseudo-healthy confectionery + counter-advertisement conditions (i.e. D and E)

ISSN: 1471-2458