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Table 3 Parent perceptions of the health and nutritional attributes of generic products by exposure to counter-advertising

From: Can counter-advertising diminish persuasive effects of conventional and pseudo-healthy unhealthy food product advertising on parents?: an experimental study

  Counter-advertising
Unexposeda Exposedb
M SD M SD
Healthiness
 Fruit-flavoured confectionery 2.76 1.81 2.49** 1.79
 Fruit straps/leathers 3.57 1.62 2.90*** 1.71
 Fruit puree 4.34 1.43 3.68*** 1.66
 Dried fruit 5.22 1.29 4.87*** 1.44
 Whole fruit 6.47 0.98 6.50 1.02
Sugar content
 Fruit-flavoured confectionery 6.01 1.29 6.06 1.42
 Fruit straps/leathers 5.42 1.34 5.73*** 1.40
 Fruit puree 5.07 1.28 5.28** 1.39
 Dried fruit 4.56 1.57 4.43 1.61
 Whole fruit 4.00 1.69 3.62*** 1.61
Fibre content
 Fruit-flavoured confectionery 2.48 1.78 2.19** 1.68
 Fruit straps/leathers 3.34 1.71 2.65*** 1.66
 Fruit puree 4.01 1.57 3.40*** 1.71
 Dried fruit 5.14 1.41 4.84*** 1.58
 Whole fruit 5.92 1.23 6.10** 1.30
  1. ** P < 0.01; *** P < 0.001 denotes significant difference compared to unexposed counter-advertising conditions (i.e. B and C)
  2. aIncludes Conventional confectionery and Pseudo-healthy confectionery advertising conditions (i.e. B and C)
  3. bIncludes Conventional confectionery + counter-advertisement and Pseudo-healthy confectionery + counter-advertisement conditions (i.e. D and E)