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Table 1 Sample characteristics by advertising condition

From: Can counter-advertising diminish persuasive effects of conventional and pseudo-healthy unhealthy food product advertising on parents?: an experimental study

 

Total

(N = 1613)

Advertising condition

Non-food (control)

(n = 322)

Conventional confectionery

(n = 323)

Pseudo-healthy confectionery

(n = 323)

Conventional confectionery + counter-ad

(n = 324)

Pseudo-healthy confectionery + counter-ad

(n = 321)

%

%

%

%

%

%

Sex

 Male

43.5

43.8

43.3

43.3

43.8

43.3

 Female

56.4

55.9

56.7

56.7

56.2

56.7

 Other

0.1

0.3

0.0

0.0

0.0

0.0

Age group

 < 35 years

31.7

32.3

32.2

31.3

31.2

31.5

 35–44 years

41.3

41.0

40.9

41.5

42.0

41.1

 45 years or older

27.0

26.7

26.9

27.2

26.9

27.4

Highest level of education

 Secondary school or less

19.0

15.5

20.4

17.3

19.4

22.1

 TAFE or Trade Certificate or Diploma

28.2

34.2

25.4

27.2

26.9

27.4

 University degree

52.8

50.3

54.2

55.4

53.7

50.5

Socio-economic position (area-based)a

 Low (1–33%)

26.9

30.4

26.0

25.1

25.0

28.0

 Medium (34–67%)

33.5

31.4

31.3

33.7

38.0

33.3

 High (68–100%)

39.6

38.2

42.7

41.2

37.0

38.6

Number of children aged 5–12 years

 One

69.1

72.4

64.7

68.1

70.1

70.4

 Two or more

30.9

27.6

35.3

31.9

29.9

29.6

  1. Percentages may not sum to 100% due to rounding
  2. a Socio-economic position was determined according to the Australian Bureau of Statistic’s Index of Relative Socio-Economic Disadvantage ranking for Australia using participant’s residential postcode [58]. This index ranks areas on a continuum of disadvantage (from most disadvantaged to least disadvantaged) taking into consideration characteristics that may enhance or reduce socio-economic conditions of the area