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Table 1 Sample characteristics by advertising condition

From: Can counter-advertising diminish persuasive effects of conventional and pseudo-healthy unhealthy food product advertising on parents?: an experimental study

  Total
(N = 1613)
Advertising condition
Non-food (control)
(n = 322)
Conventional confectionery
(n = 323)
Pseudo-healthy confectionery
(n = 323)
Conventional confectionery + counter-ad
(n = 324)
Pseudo-healthy confectionery + counter-ad
(n = 321)
% % % % % %
Sex
 Male 43.5 43.8 43.3 43.3 43.8 43.3
 Female 56.4 55.9 56.7 56.7 56.2 56.7
 Other 0.1 0.3 0.0 0.0 0.0 0.0
Age group
 < 35 years 31.7 32.3 32.2 31.3 31.2 31.5
 35–44 years 41.3 41.0 40.9 41.5 42.0 41.1
 45 years or older 27.0 26.7 26.9 27.2 26.9 27.4
Highest level of education
 Secondary school or less 19.0 15.5 20.4 17.3 19.4 22.1
 TAFE or Trade Certificate or Diploma 28.2 34.2 25.4 27.2 26.9 27.4
 University degree 52.8 50.3 54.2 55.4 53.7 50.5
Socio-economic position (area-based)a
 Low (1–33%) 26.9 30.4 26.0 25.1 25.0 28.0
 Medium (34–67%) 33.5 31.4 31.3 33.7 38.0 33.3
 High (68–100%) 39.6 38.2 42.7 41.2 37.0 38.6
Number of children aged 5–12 years
 One 69.1 72.4 64.7 68.1 70.1 70.4
 Two or more 30.9 27.6 35.3 31.9 29.9 29.6
  1. Percentages may not sum to 100% due to rounding
  2. a Socio-economic position was determined according to the Australian Bureau of Statistic’s Index of Relative Socio-Economic Disadvantage ranking for Australia using participant’s residential postcode [58]. This index ranks areas on a continuum of disadvantage (from most disadvantaged to least disadvantaged) taking into consideration characteristics that may enhance or reduce socio-economic conditions of the area