| Total (N = 1613) | Advertising condition | ||||
---|---|---|---|---|---|---|
Non-food (control) (n = 322) | Conventional confectionery (n = 323) | Pseudo-healthy confectionery (n = 323) | Conventional confectionery + counter-ad (n = 324) | Pseudo-healthy confectionery + counter-ad (n = 321) | ||
% | % | % | % | % | % | |
Sex | ||||||
 Male | 43.5 | 43.8 | 43.3 | 43.3 | 43.8 | 43.3 |
 Female | 56.4 | 55.9 | 56.7 | 56.7 | 56.2 | 56.7 |
 Other | 0.1 | 0.3 | 0.0 | 0.0 | 0.0 | 0.0 |
Age group | ||||||
 < 35 years | 31.7 | 32.3 | 32.2 | 31.3 | 31.2 | 31.5 |
 35–44 years | 41.3 | 41.0 | 40.9 | 41.5 | 42.0 | 41.1 |
 45 years or older | 27.0 | 26.7 | 26.9 | 27.2 | 26.9 | 27.4 |
Highest level of education | ||||||
 Secondary school or less | 19.0 | 15.5 | 20.4 | 17.3 | 19.4 | 22.1 |
 TAFE or Trade Certificate or Diploma | 28.2 | 34.2 | 25.4 | 27.2 | 26.9 | 27.4 |
 University degree | 52.8 | 50.3 | 54.2 | 55.4 | 53.7 | 50.5 |
Socio-economic position (area-based)a | ||||||
 Low (1–33%) | 26.9 | 30.4 | 26.0 | 25.1 | 25.0 | 28.0 |
 Medium (34–67%) | 33.5 | 31.4 | 31.3 | 33.7 | 38.0 | 33.3 |
 High (68–100%) | 39.6 | 38.2 | 42.7 | 41.2 | 37.0 | 38.6 |
Number of children aged 5–12 years | ||||||
 One | 69.1 | 72.4 | 64.7 | 68.1 | 70.1 | 70.4 |
 Two or more | 30.9 | 27.6 | 35.3 | 31.9 | 29.9 | 29.6 |