From: Evaluation of a multimedia youth anti-smoking and girls’ empowerment campaign: SKY Girls Ghana
Specification | Variable | Sample | ATT | ATE | ||||
---|---|---|---|---|---|---|---|---|
Mean treatment group | Mean control group | Std-difference | Mean treatment group | Mean control group | Std-difference | |||
4 + components vs. unexposed | Cellphone access | Unweighted | 0.68 | 0.62 | 0.12 | 0.68 | 0.62 | 0.12 |
Weighted | 0.68 | 0.68 | 0.01 | 0.68 | 0.63 | 0.12 | ||
Daily access to media channels | Unweighted | 0.69 | 0.65 | 0.06 | 0.69 | 0.65 | 0.06 | |
Weighted | 0.69 | 0.69 | 0.00 | 0.69 | 0.65 | 0.05 | ||
Monthly participation in social activities | Unweighted | 2.66 | 2.58 | 0.06 | 2.66 | 2.58 | 0.06 | |
Weighted | 2.66 | 2.65 | 0.01 | 2.66 | 2.58 | 0.06 | ||
Use of social media during the last week | Unweighted | 0.54 | 0.38 | 0.17 | 0.54 | 0.38 | 0.17 | |
Weighted | 0.54 | 0.51 | 0.03 | 0.54 | 0.38 | 0.18 | ||
Low wealth quintile | Unweighted | 0.23 | 0.21 | 0.04 | 0.23 | 0.21 | 0.04 | |
Weighted | 0.23 | 0.23 | 0.00 | 0.23 | 0.21 | 0.04 | ||
Middle wealth quintile | Unweighted | 0.19 | 0.19 | −0.01 | 0.19 | 0.19 | − 0.01 | |
Weighted | 0.19 | 0.19 | 0.00 | 0.19 | 0.19 | −0.01 | ||
High wealth quintile | Unweighted | 0.18 | 0.19 | −0.05 | 0.18 | 0.19 | −0.05 | |
Weighted | 0.18 | 0.17 | 0.00 | 0.17 | 0.19 | −0.05 | ||
Highest wealth quintile | Unweighted | 0.20 | 0.19 | 0.02 | 0.20 | 0.19 | 0.02 | |
Weighted | 0.20 | 0.20 | 0.00 | 0.20 | 0.19 | 0.03 | ||
Number of antismoking messages exposed to | Unweighted | 1.46 | 1.24 | 0.16 | 1.46 | 1.24 | 0.16 | |
Weighted | 1.46 | 1.43 | 0.02 | 1.46 | 1.24 | 0.16 | ||
1–3 components vs. unexposed | Cellphone access | Unweighted | 0.63 | 0.63 | 0.00 | 0.63 | 0.63 | 0.00 |
Weighted | 0.62 | 0.63 | 0.00 | 0.63 | 0.63 | 0.01 | ||
Daily access to media channels | Unweighted | 0.67 | 0.65 | 0.03 | 0.67 | 0.65 | 0.03 | |
Weighted | 0.68 | 0.67 | 0.00 | 0.65 | 0.65 | 0.00 | ||
Monthly participation in social activities | Unweighted | 2.97 | 2.52 | 0.33 | 2.97 | 2.52 | 0.33 | |
Weighted | 2.97 | 2.99 | −0.01 | 2.67 | 2.59 | 0.06 | ||
Use of social media during the last week | Unweighted | 0.49 | 0.37 | 0.13 | 0.49 | 0.37 | 0.13 | |
Weighted | 0.49 | 0.50 | 0.00 | 0.41 | 0.39 | 0.02 | ||
Low wealth quintile | Unweighted | 0.19 | 0.21 | −0.06 | 0.19 | 0.21 | − 0.06 | |
Weighted | 0.19 | 0.19 | 0.00 | 0.21 | 0.21 | − 0.01 | ||
Middle wealth quintile | Unweighted | 0.20 | 0.19 | 0.01 | 0.20 | 0.19 | 0.01 | |
Weighted | 0.20 | 0.20 | 0.00 | 0.19 | 0.19 | 0.00 | ||
High wealth quintile | Unweighted | 0.17 | 0.20 | −0.07 | 0.17 | 0.20 | −0.07 | |
Weighted | 0.17 | 0.17 | 0.00 | 0.19 | 0.19 | 0.00 | ||
Highest wealth quintile | Unweighted | 0.22 | 0.19 | 0.08 | 0.22 | 0.19 | 0.08 | |
Weighted | 0.22 | 0.22 | 0.00 | 0.20 | 0.19 | 0.01 | ||
Number of antismoking messages exposed to | Unweighted | 1.37 | 1.23 | 0.10 | 1.37 | 1.23 | 0.10 | |
Weighted | 1.37 | 1.37 | 0.00 | 1.27 | 1.25 | 0.01 | ||
Unexposed but aware vs. unexposed | Cellphone access | Unweighted | 0.70 | 0.62 | 0.17 | 0.70 | 0.62 | 0.17 |
Weighted | 0.70 | 0.70 | 0.00 | 0.69 | 0.63 | 0.13 | ||
Daily access to media channels | Unweighted | 0.80 | 0.64 | 0.21 | 0.80 | 0.64 | 0.21 | |
Weighted | 0.80 | 0.78 | 0.03 | 0.75 | 0.65 | 0.13 | ||
Monthly participation in social activities | Unweighted | 3.40 | 2.52 | 0.65 | 3.40 | 2.52 | 0.65 | |
Weighted | 3.40 | 3.38 | 0.02 | 3.26 | 2.60 | 0.49 | ||
Use of social media during the last week | Unweighted | 0.60 | 0.38 | 0.24 | 0.60 | 0.38 | 0.24 | |
Weighted | 0.60 | 0.58 | 0.02 | 0.55 | 0.38 | 0.18 | ||
Low wealth quintile | Unweighted | 0.16 | 0.22 | −0.16 | 0.16 | 0.22 | −0.16 | |
Weighted | 0.16 | 0.16 | 0.00 | 0.16 | 0.20 | −0.10 | ||
Middle wealth quintile | Unweighted | 0.18 | 0.20 | −0.04 | 0.18 | 0.20 | −0.04 | |
Weighted | 0.18 | 0.18 | 0.00 | 0.19 | 0.20 | −0.02 | ||
High wealth quintile | Unweighted | 0.24 | 0.19 | 0.11 | 0.24 | 0.19 | 0.11 | |
Weighted | 0.24 | 0.23 | 0.01 | 0.23 | 0.19 | 0.08 | ||
Highest wealth quintile | Unweighted | 0.25 | 0.19 | 0.15 | 0.25 | 0.19 | 0.15 | |
Weighted | 0.25 | 0.25 | 0.01 | 0.24 | 0.19 | 0.11 | ||
Number of antismoking messages exposed to | Unweighted | 1.64 | 1.22 | 0.29 | 1.64 | 1.22 | 0.29 | |
Weighted | 1.64 | 1.60 | 0.03 | 1.50 | 1.25 | 0.18 |