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Table 1 Randomization checks of variables measured by experimental conditiona

From: Promoting healthy foods in the new digital era on Instagram: an experimental study on the effect of a popular real versus fictitious fit influencer on brand attitude and purchase intentions

Variables Fictitious fit influencer (n = 77) Real fit influencer (n = 77) P-valueb
Age (y) 23.44 (5.18) 24.61 (6.79) .231
Sex (n/n) 3/74 5/72 .468
Education level (lower/middle/higher) 15/42/20 21/42/14 .525
Time spend on Instagram (< 1 h/1-2 h/> 2 h p/d)%) 67.5/35.1/10.4 58.5/29.9/11.7 .250
  1. aValues are in means ± SDs, minimum–maximum; bReflects the differences in total means between conditions by one-factor ANOVA or Pearson’s chi square test