Promoting healthy foods in the new digital era on Instagram: an experimental study on the effect of a popular real versus fictitious fit influencer on brand attitude and purchase intentions

Table 1 Randomization checks of variables measured by experimental condition^a

Variables	Fictitious fit influencer (n = 77)	Real fit influencer (n = 77)	P-value^b
Age (y)	23.44 (5.18)	24.61 (6.79)	.231
Sex (n/n)	3/74	5/72	.468
Education level (lower/middle/higher)	15/42/20	21/42/14	.525
Time spend on Instagram (< 1 h/1-2 h/> 2 h p/d)%)	67.5/35.1/10.4	58.5/29.9/11.7	.250

^aValues are in means ± SDs, minimum–maximum; ^bReflects the differences in total means between conditions by one-factor ANOVA or Pearson’s chi square test

ISSN: 1471-2458