Table 3 Assessing the use of the seven reference criteria of social marketing and the observed impact on the increase in physical activity

(DiGuiseppi et al. 2014)

> 60 yrs

Yes

Yes

No

Yes

Yes

Yes

Yes

Yes

(Verma et al. 2016)

> 60 yrs

Yes

Yes

No

Yes

Yes

No

Yes

Yes

(Kamada et al. 2018)

40–79 yrs

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

(Wilson et al. 2015)

18–85 yrs

Yes

Yes

No

Yes

Yes

No

Yes

Yes

(Withall et al. 2012)

≥18 yrs

Yes

Yes

No

Yes

Yes

No

Yes

Yes

(Matsudo et al. 2002)

18 yrs. ≤ to > 60 yrs

Yes

Yes

Yes

No

Yes

Yes

Yes

Yes

(Russell and Oakland 2007)

> 60 yrs

Yes

Yes

No

No

Yes

Yes

Yes

Yes

(Reger-Nash et al. 2006)

35–65 yrs

Yes

Yes

Yes

No

No

Yes

Yes

Yes

(Richert et al. 2007)

30–70 yrs

Yes

Yes

No

No

Yes

No

Yes

No