Skip to main content

Table 1 Summary of topics to be explored using each series of photographs

From: Consumer perception of food variety in the UK: an exploratory mixed-methods analysis

Seriesa Photographs presented Topic b Survey questions
1 Supermarket Aisles displaying snack foods Recognition of the availability of different brands and varieties for a food item. How would you describe the setting in each of these images?
What comparisons can you make between these images?
2 Main meals (chicken chow mein, paella) Recognition of across-meal variety (when having meals in a single day), and recognition of within-meal variety (when having a first and second course) Please select the two meals that you would prefer.
Desserts (lemon tart, vanilla cheesecake)
Please explain why you have chosen these two meals.
3 Main meals with a varied proportion of the same two foods (fries and salad) Recognition of within-meal variety (when having a combination of different foods within a single course) What comparisons can you make between the images?
4 A ‘low variety’ savoury food (margherita pizza) Recognition of within-meal variety (when having a combination of different sensory components within a single food item) Which of the meals/foods would you prefer? Why?
A ‘high variety’ savoury food (Mediterranean vegetable pizza)
Which of the meals/foods would you expect to be more filling? Why?
5 A ‘low variety’ sweet food (vanilla cheesecake) Recognition of within-meal variety (when having a combination of different sensory components within a single food item)
A ‘high variety’ sweet food (chocolate, toffee & honeycomb cheesecake)
Which of the meals/foods displayed above would you expect to like more? Why?
6 Single product consisting of assorted chocolates presented with two labels c; a ‘low variety’ description on packaging (‘Chocolates’), and a ‘high variety’ description on packaging (‘Caramel chocolate buttons and milk chocolates with soft toffee, soft caramel, crisp biscuit and cereal centers’) Recognition of variety within a single food item from an ingredient-focussed product description Which label makes the food sound most appealing to you? Why?
Which label makes the food sound more filling to you? Why?
Which label is most likely to draw your attention to the product? Why?
  1. a Photographs were presented to participants in distinct series, i.e. participants would discuss the images in series 1 before moving on to discuss the images in series 2
  2. b Though photographs were chosen with a specific subcategory of variety in mind, it was expected that participants would naturally include other categories of variety that were related to the image shown in responses
  3. c The same product was shown in both photographs