Table 1 Summary of topics to be explored using each series of photographs
From: Consumer perception of food variety in the UK: an exploratory mixed-methods analysis
Seriesa | Photographs presented | Topic b | Survey questions |
|---|---|---|---|
1 | Supermarket Aisles displaying snack foods | Recognition of the availability of different brands and varieties for a food item. | How would you describe the setting in each of these images? |
What comparisons can you make between these images? | |||
2 | Main meals (chicken chow mein, paella) | Recognition of across-meal variety (when having meals in a single day), and recognition of within-meal variety (when having a first and second course) | Please select the two meals that you would prefer. |
Desserts (lemon tart, vanilla cheesecake) | |||
Please explain why you have chosen these two meals. | |||
3 | Main meals with a varied proportion of the same two foods (fries and salad) | Recognition of within-meal variety (when having a combination of different foods within a single course) | What comparisons can you make between the images? |
4 | A ‘low variety’ savoury food (margherita pizza) | Recognition of within-meal variety (when having a combination of different sensory components within a single food item) | Which of the meals/foods would you prefer? Why? |
A ‘high variety’ savoury food (Mediterranean vegetable pizza) | |||
Which of the meals/foods would you expect to be more filling? Why? | |||
5 | A ‘low variety’ sweet food (vanilla cheesecake) | Recognition of within-meal variety (when having a combination of different sensory components within a single food item) | |
A ‘high variety’ sweet food (chocolate, toffee & honeycomb cheesecake) | |||
Which of the meals/foods displayed above would you expect to like more? Why? | |||
6 | Single product consisting of assorted chocolates presented with two labels c; a ‘low variety’ description on packaging (‘Chocolates’), and a ‘high variety’ description on packaging (‘Caramel chocolate buttons and milk chocolates with soft toffee, soft caramel, crisp biscuit and cereal centers’) | Recognition of variety within a single food item from an ingredient-focussed product description | Which label makes the food sound most appealing to you? Why? |
Which label makes the food sound more filling to you? Why? | |||
Which label is most likely to draw your attention to the product? Why? |