Intervention component | Bangladesh | Vietnam |
---|---|---|
Interpersonal counseling | IYCF counseling provided at household level by BRAC health workers (community-based volunteers: Shasthya Shebikas [SS] and Pushti Shebikas [PS]; and health workers: Shasthya Kormis [SK] and Pushti Kormis [PK]) | Group and individual IYCF counseling at franchise locations within government health system, called Mặt Trời Bé Thơ (MTBT, “Little Sun”); IYCF community support groups (in remote locations) |
Mass media | IYCF television ads, radio programs, community dialogue, quiz shows | IYCF television ads, signs, loudspeaker announcements, website and mobile phone app |
Community mobilization | BRAC managers led meetings with local stakeholders; village theater shows on IYCF | Village health workers made household visits to invite families to counseling sessions |
Policy advocacy | National IYCF Alliance established; workshops with technical stakeholders to disseminate IYCF data; engagement with journalists | National Nutrition Strategy and IYCF Action Plan established; technical support to strengthen national laws/codes |
Partnerships & alliances Strategic use of data |