Table 2 Frequency counts of pre-specified content in media article
From: Breast Cancer messaging in Vietnam: an online media content analysis
Content Code | Alarming | Reassuring | Neutral |
|---|---|---|---|
Rate Headline | 28 (21.7%) | 42 (32.6%) | 59 (45.7%) |
Content Code | Coded ‘Yes’ | ||
Mentions treatment options for women with breast cancer in a reassuring tone (ie treatment can be curative) | 60 (46.5%) | ||
States breast cancer rates | 57 (44.2%) | ||
Correctly identifies risk factors related to breast cancer | 51 (39.5%) | ||
Mentions screening options for breast cancer | 49 (38.0%) | ||
Encourages women to speak to their healthcare provider if they experience symptoms | 45 (34.9%) | ||
Correctly identifies symptoms of breast cancer | 43 (33.3%) | ||
Advertises pharmaceutical interventions or products for breast cancer | 42 (32.6%) | ||
Causal Factors linked to Westernisation (eg. diet) | 35 (27.1%) | ||
Mentions treatment options for women with breast cancer in an alarmist tone (‘deforming’, hair loss) | 29 (22.5%) | ||
Provides information on where and how to access screening services | 27 (20.9%) | ||
Describes what is involved in a screening procedure | 23 (17.8%) | ||
Mentions social support networks for women with breast cancer | 23 (17.8%) | ||
Mentions breast cancer incidence as increasing | 21 (16.3%) | ||
Blames women for their diagnosis (for delaying speaking to a healthcare provider) | 13 (10.1%) | ||
Mentions Government interventions to support women with breast cancer | 12 (9.3%) | ||
Mentions social challenges related to breast cancer, such as stigmatisation or experiencing discrimination | 11 (8.5%) | ||
Mentions traditional medicine as viable alternative to biomedical interventions | 10 (7.8%) | ||
Incorrectly identifies risk factors (eg. karmic beliefs/other) | 9 (7.0%) | ||
Mentions women with breast cancer experiencing relationship breakdown with intimate partners | 9 (7.0%) | ||
Mentions breast cancer as a cosmetic / beauty problem | 8 (6.2%) | ||
Mentions arts-interventions to raise awareness about symptoms of breast cancer | 8 (6.2%) | ||
Mentions economic challenges for women with a breast cancer diagnosis | 7 (5.4%) | ||
Mentions arts-interventions to reduce stigmatisation of women with breast cancer | 7 (5.4%) | ||
Mentions financial catastrophe related to breast cancer treatment | 4 (3.1%) | ||
Criticises the health system and healthcare providers for lack of systematic capacity to respond to breast cancer | 4 (3.1%) | ||
Incorrectly identifies symptoms of breast cancer | 2 (1.6%) | ||
Mentions breast cancer as a burden to the health system | 1 (0.8%) | ||
Blames women for their diagnosis (e.g. karmic causes) | 0 (0.0%) | ||