Fig. 4
From: Altering the availability of products within physical micro-environments: a conceptual framework
Potential (and not exhaustive) pathways from altering Availability to changing behaviour.
1. Availability → Probability of product in target category being most preferred option → Likelihood of selection.
2. Availability → Social norms altered to suggest greater or lesser consumption of these items by others → (Liking →) Likelihood of selection.
3. Availability → Probability of attracting visual attention → Liking (at least for liked items) → Likelihood of selection