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Table 2 Characteristics of identified nutrition and physical activity-related corporate social responsibility (CSR) initiatives, overall and by participation in the Canadian Children’s Food and Beverage Advertising Initiative (CAI)

From: The physical activity and nutrition-related corporate social responsibility initiatives of food and beverage companies in Canada and implications for public health

  CAI companies
(N = 36 initiatives)
Non-CAI companies
(N = 27 initiatives)
All companies
(N = 63 initiatives)
Number of identified CSR initiatives
 Mean (SD) 2.0 (2.4) 1.3 (2.4) 1.6 (2.4)
 Median (IQR) 1 (3) 0 (2) 1 (2)
 Min-Max 0–7 0–9 0–9
  n(%) n(%) n(%)
Type of CSR initiative
 Charitable activities / Philanthropy 22 (61) 22 (81) 44 (70)
 Education-oriented 9 (25) 4 (15) 13 (20)
 Research-oriented 4 (11) 1 (4) 5 (8)
 Other 1 (3) 0 (0) 1 (2)
Nutrition or Physical activity CSR
 Nutrition-related 26 (72) 13 (48) 39 (62)
 Physical activity related 10 (28) 14 (52) 24 (38)
Targeting of CSR initiatives§
 Child-targeted 15 (42) 14 (54) 29 (47)
 General-targeted 21 (58) 12 (46) 33 (53)
  1. SD Standard deviation, IQR Interquartile range. The number of CSR initiatives per company by CAI participation was not statistically significant (U = 237; z = 1.434; p = .183)
  2. The difference in proportion by CAI participation was not statistically significant (X2 = 3.792; df = 1; p = .052)
  3. § The difference in proportion by CAI participation was not statistically significant (X2 = .900.; df = 1; p = .343)