Table 1 Sample campaign messages by HBM constructs
Construct | Tweet |
|---|---|
Perceived risk | -You can get HPV by having oral, vaginal, or anal sex with someone who has the virus. HPV can be passed even when an infected person has no signs or symptoms. -Nearly 80 million people in the US are currently infected with HPV. Most sexually-active men & women will get some type of HPV at some point in their lives. -Sexually active? You may contract HPV infection. Don’t risk it, get the vaccine. |
Perceived benefits | -The HPV vaccine protects the reproductive health of girls and women. Know the facts! -Most HPV infections go away without treatment, but some types of HPV can cause cancer, including cervical cancer. Don’t risk it, get the vaccine. -No woman should die from cervical cancer. It is preventable with the HPV vaccine and detected early with a test called the Pap test. -HPV vaccines work extremely well. HPV vaccines provide close to 100% protection against cervical precancers and genital warts. |
Perceived barriers | -One simple conversation could save your life. Talk with your doctor about the HPV vaccine. -Many people who get the HPV vaccine have no side effects at all. Some people report having very mild side effects, like a sore arm. |