Table 2 Mean difference of variables by experimental condition in Study
N | Package familiarity | Package visual complexity | Package attitude | Health consciousness | Purchase intention | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
M | SD | M | SD | M | SD | M | SD | M | SD | ||
Benefit-seeking | |||||||||||
Left | 91 | 4.84 | 1.22 | 3.44 | 1.20 | 4.43 | 1.15 | 4.99 | 1.16 | 4.33 | 1.11 |
Right | 93 | 4.85 | 1.25 | 3.61 | 1.25 | 4.26 | 1.23 | 4.80 | 1.36 | 4.9 | 1.15 |
Risk-avoidance | |||||||||||
Left | 90 | 4.77 | 1.17 | 3.46 | 1.15 | 4.40 | 1.24 | 4.67 | 1.23 | 4.58 | 1.23 |
Right | 91 | 4.49 | 1.21 | 3.65 | 1.16 | 4.31 | 1.26 | 4.70 | 1.24 | 3.84 | 1.10 |