Skip to main content

Table 2 Mean difference of variables by experimental condition in Study

From: The effect of location and type of nutrition content claims (NCCs) on healthy food purchase intentions: findings from an experimental study

 NPackage familiarityPackage visual complexityPackage attitudeHealth consciousnessPurchase intention
MSDMSDMSDMSDMSD
Benefit-seeking
 Left914.841.223.441.204.431.154.991.164.331.11
 Right934.851.253.611.254.261.234.801.364.91.15
Risk-avoidance
 Left904.771.173.461.154.401.244.671.234.581.23
 Right914.491.213.651.164.311.264.701.243.841.10