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Table 1 Participant characteristics

From: The effect of location and type of nutrition content claims (NCCs) on healthy food purchase intentions: findings from an experimental study

 

Total sample (n = 365)

Benefit-seeking

Risk-avoidance

Left (n = 91)

Right (n = 93)

Left (n = 90)

Right (n = 91)

M (SD) or %

M (SD) or %

M (SD) or %

M (SD) or %

M (SD) or %

Age

20.83 (2.03)

21.25 (2.10)

20.90 (2.09)

20.37 (1.97)

20.82 (1.87)

Sex (male)

44.11

42.86

46.24

43.33

43.96

Milk consumption frequency

 Never

0

0

0

0

0

 Seldom

11.78

10.99

9.68

10.00

16.48

 Sometimes

33.15

31.87

35.48

33.33

31.87

 Often

39.73

39.56

41.94

43.33

34.07

 Very often

15.34

17.58

12.90

13.33

17.58