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Table 3 Perceptions towards the Healthy Checkout Counter (HCC) of customers of the three participating supermarkets apart from customers that noticed the HCC and customers that did not notice the HCC (n = 134)

From: Can unhealthy food purchases at checkout counters be discouraged by introducing healthier snacks? A real-life experiment in supermarkets in deprived urban areas in the Netherlands

  Customers that did not notice the HCC
(n = 79)
Customers that noticed the HCC
(n = 55)
GradeM (SD)7.2 (1.31)7.4 (1.20)
Satisfaction with the HCCn (%)  
 very unsatisfied 2 (2.5)1 (1.8)
 not satisfied 1 (1.3)2 (3.6)
 neither unsatisfied nor satisfied 15 (19.0)8 (14.5)
 satisfied 39 (49.4)25 (45.5)
 very satisfied 22 (27.8)19 (34.5)
Expected positive effect of the HCC on own purchased foods at the checkout countern (%)  
 strongly disagree 16 (20.3)11 (20.0)
 disagree 24 (30.4)11 (20.0)
 neither disagree nor agree 12 (15.2)11 (20.0)
 agree 26 (32.9)18 (32.7)
 strongly agree 1 (1.3)4 (7.3)
Expected positive effect of the HCC on purchased foods of other customers at the checkout countern (%)  
 strongly disagree 2 (2.5)1 (1.8)
 disagree 5 (6.3)1 (1.8)
 neither disagree nor agree 19 (24.1)14 (25.5)
 agree 50 (63.3)28 (50.9)
 strongly agree 3 (3.8)11 (20.0)
Expected positive effect of the HCC on children asking for candy at the checkout countern (%)  
 strongly disagree 14 (17.7)11 (20.0)
 disagree 22 (27.8)9 (16.4)
 neither disagree nor agree 9 (11.4)13 (23.6)
 agree 29 (36.7)14 (25.5)
 strongly agree 5 (6.3)8 (14.5)
  1. M Mean
  2. SD Standard deviation
  3. N Number
  4. % Percentage