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Table 3 Perceptions towards the Healthy Checkout Counter (HCC) of customers of the three participating supermarkets apart from customers that noticed the HCC and customers that did not notice the HCC (n = 134)

From: Can unhealthy food purchases at checkout counters be discouraged by introducing healthier snacks? A real-life experiment in supermarkets in deprived urban areas in the Netherlands

  

Customers that did not notice the HCC

(n = 79)

Customers that noticed the HCC

(n = 55)

Grade

M (SD)

7.2 (1.31)

7.4 (1.20)

Satisfaction with the HCC

n (%)

  

 very unsatisfied

 

2 (2.5)

1 (1.8)

 not satisfied

 

1 (1.3)

2 (3.6)

 neither unsatisfied nor satisfied

 

15 (19.0)

8 (14.5)

 satisfied

 

39 (49.4)

25 (45.5)

 very satisfied

 

22 (27.8)

19 (34.5)

Expected positive effect of the HCC on own purchased foods at the checkout counter

n (%)

  

 strongly disagree

 

16 (20.3)

11 (20.0)

 disagree

 

24 (30.4)

11 (20.0)

 neither disagree nor agree

 

12 (15.2)

11 (20.0)

 agree

 

26 (32.9)

18 (32.7)

 strongly agree

 

1 (1.3)

4 (7.3)

Expected positive effect of the HCC on purchased foods of other customers at the checkout counter

n (%)

  

 strongly disagree

 

2 (2.5)

1 (1.8)

 disagree

 

5 (6.3)

1 (1.8)

 neither disagree nor agree

 

19 (24.1)

14 (25.5)

 agree

 

50 (63.3)

28 (50.9)

 strongly agree

 

3 (3.8)

11 (20.0)

Expected positive effect of the HCC on children asking for candy at the checkout counter

n (%)

  

 strongly disagree

 

14 (17.7)

11 (20.0)

 disagree

 

22 (27.8)

9 (16.4)

 neither disagree nor agree

 

9 (11.4)

13 (23.6)

 agree

 

29 (36.7)

14 (25.5)

 strongly agree

 

5 (6.3)

8 (14.5)

  1. M Mean
  2. SD Standard deviation
  3. N Number
  4. % Percentage