|  | Customers that did not notice the HCC (n = 79) | Customers that noticed the HCC (n = 55) |
---|---|---|---|
Grade | M (SD) | 7.2 (1.31) | 7.4 (1.20) |
Satisfaction with the HCC | n (%) | Â | Â |
 very unsatisfied |  | 2 (2.5) | 1 (1.8) |
 not satisfied |  | 1 (1.3) | 2 (3.6) |
 neither unsatisfied nor satisfied |  | 15 (19.0) | 8 (14.5) |
 satisfied |  | 39 (49.4) | 25 (45.5) |
 very satisfied |  | 22 (27.8) | 19 (34.5) |
Expected positive effect of the HCC on own purchased foods at the checkout counter | n (%) | Â | Â |
 strongly disagree |  | 16 (20.3) | 11 (20.0) |
 disagree |  | 24 (30.4) | 11 (20.0) |
 neither disagree nor agree |  | 12 (15.2) | 11 (20.0) |
 agree |  | 26 (32.9) | 18 (32.7) |
 strongly agree |  | 1 (1.3) | 4 (7.3) |
Expected positive effect of the HCC on purchased foods of other customers at the checkout counter | n (%) | Â | Â |
 strongly disagree |  | 2 (2.5) | 1 (1.8) |
 disagree |  | 5 (6.3) | 1 (1.8) |
 neither disagree nor agree |  | 19 (24.1) | 14 (25.5) |
 agree |  | 50 (63.3) | 28 (50.9) |
 strongly agree |  | 3 (3.8) | 11 (20.0) |
Expected positive effect of the HCC on children asking for candy at the checkout counter | n (%) | Â | Â |
 strongly disagree |  | 14 (17.7) | 11 (20.0) |
 disagree |  | 22 (27.8) | 9 (16.4) |
 neither disagree nor agree |  | 9 (11.4) | 13 (23.6) |
 agree |  | 29 (36.7) | 14 (25.5) |
 strongly agree |  | 5 (6.3) | 8 (14.5) |