Table 2 Number and proportion of food and non-alcoholic beverage ads on Brazilian TV considered eligible for marketing restrictions according to PAHO and WHO/Europe NP models, by food category. April 2018
Food category | Total (n) | Food and beverage ads eligible for marketing restrictions | |||||
|---|---|---|---|---|---|---|---|
PAHO | WHO/Europe | ||||||
n | % | 95% CI | n | % | 95% CI | ||
All | 1610 | 1334 | 80.5 | 78.4–82.5 | 1335 | 80.8 | 78.6–82.8 |
Breakfast cereals and granola bars | 2 | 2 | 100.0 | 100.0–100.0 | 2 | 100.0 | 100.0–100.0 |
Bakery products | 9 | 9 | 100.0 | 100.0–100.0 | 9 | 100.0 | 100.0–100.0 |
Convenience foods | 149 | 149 | 100.0 | 100.0–100.0 | 122 | 81.1 | 73.5–86.8 |
Unsweetened dairy products | 29 | 12 | 40.8 | 23.7–60.4 | 20 | 65.3 | 44.9–81.3 |
Sweetened dairy products | 77 | 77 | 100.0 | 100.0–100.0 | 65 | 85.9 | 76.0–92.2 |
Salty snacks | 23 | 23 | 100.0 | 100.0–100.0 | 23 | 100.0 | 100.0–100.0 |
Cookies | 53 | 53 | 100.0 | 100.0–100.0 | 53 | 100.0 | 100.0–100.0 |
Oils and fats | 52 | 41 | 73.3 | 58.2–84.3 | 41 | 73.3 | 58.2–84.3 |
Sauces and dressings | 31 | 28 | 89.3 | 71.7–96.5 | 28 | 89.3 | 71.7–96.5 |
Coffee and tea | 43 | 0 | 0.0 | 0.0–0.0 | 0 | 0.0 | 0.0–0.0 |
Candies and desserts | 72 | 72 | 100.0 | 100.0–100.0 | 72 | 100.0 | 100.0–100.0 |
Cereals, beans, other grain products | 17 | 0 | 0.0 | 0.0–0.0 | 0 | 0.0 | 0.0–0.0 |
Fruits and vegetables | 65 | 0 | 0.0 | 0.0–0.0 | 0 | 0.0 | 0.0–0.0 |
Meat, poultry, seafood, and eggs | 77 | 0 | 0.0 | 0.0–0.0 | 0 | 0.0 | 0.0–0.0 |
Sugar and other noncaloric sweeteners | 48 | 6 | 11.2 | 4.9–23.6 | 48 | 100.0 | 100.0–100.0 |
Processed meats | 257 | 257 | 100.0 | 100.0–100.0 | 249 | 97.1 | 94.1–98.6 |
Juices | 2 | 1 | 50.0 | 5.9–94.1 | 2 | 100.0 | 100.0–100.0 |
Fruit-flavored drinks | 132 | 132 | 100.0 | 100.0–100.0 | 132 | 100.0 | 100.0–100.0 |
Sodas | 454 | 454 | 100.0 | 100.0–100.0 | 454 | 100.0 | 100.0–100.0 |
Cheeses | 18 | 18 | 100.0 | 100.0–100.0 | 15 | 83.3 | 59.1–94.5 |