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Table 1 Overview of the advertisements recorded at the two locations

From: Ultra-processed food advertisements dominate the food advertising landscape in two Stockholm areas with low vs high socioeconomic status. Is it time for regulatory action?

  

Östermalm

Skärholmen

Both areas

R1

Total ads

1072

1017

2089

 

Food ads (% of total ads)

377 (35%)

355 (35%)

732 (35%)

 

Ultra-processed food ads (% of food ads)

233 (62%)

265 (75%)

498 (68%)

 

Fast food ads (% of ultra-processed food ads)

184 (79%)

232 (88%)

416 (84%)

 

Sugary drink ads (% of ultra-processed food ads)

106 (45%)

109 (41%)

215 (43%)

R2 + R3

Total ads

1085

918

2003

 

Food ads (% of total ads)

324 (30%)

285 (31%)

609 (30%)

 

Ultra-processed food ads (% of food ads)

178 (55%)

201 (70%)

379 (62%)

 

Fast food ads (% of ultra-processed food ads)

118 (66%)

174 (87%)

292 (77%)

 

Sugary drink ads (% of ultra-processed food ads)

99 (56%)

83 (41%)

182 (48%)

  1. R1 = pictures taken by Researcher 1, R2 + R3 = pictures taken by Researcher 2 and 3. Researcher 1 and Researcher 2 took pictures of advertisements on the same day in Skärholmen and Researcher 1 and Researcher 3 took pictures of advertisements in Östermalm on the next day