Table 3 Rate of abstinence during the campaign by demographic characteristics and drinking behaviour
Characteristic | % abstinence | P-value |
|---|---|---|
Gender | 0.016* | |
Man | 45.7 | |
Woman | 55.1 | |
Age (years) | 0.341 | |
≤ 20 | 51.4 | |
21–30 | 45.7 | |
31–45 | 45.8 | |
46–60 | 51.0 | |
> 60 | 60.5 | |
Religion | < 0.001* | |
Buddhism | 48.7 | |
Islam | 11.9 | |
Other | 17.4 | |
SES index | 0.007* | |
0 (lowest SES) | 59.3 | |
1 | 51.9 | |
2 | 48.3 | |
3 | 44.0 | |
4 (highest SES) | 47.7 | |
Occupation | 0.096 | |
Public employee | 44.6 | |
Business owner | 44.1 | |
Private employee | 43.1 | |
Worker in the informal sector | 54.9 | |
Unemployed/retired | 60.8 | |
Student | 47.4 | |
Drinking frequency prior to the campaign | < 0.001* | |
Weekly | 27.1 | |
Monthly | 54.1 | |
Occasionally | 63.3 | |
Type of beverages consumed prior to the campaign | ||
Spirits | 40.4 | < 0.001* |
Beer | 50.0 | 0.186 |
Wine | 37.3 | 0.047* |
Ready to drink (RTD) | 53.5 | 0.485 |
Thai frappe cocktail | 28.7 | 0.004* |
Locally made alcohol | 32.4 | < 0.001* |
Perceived harm from alcohol | < 0.001* | |
Very harmful | 51.7 | |
Little or no harm | 32.6 | |
Exposure to campaign media | < 0.001* | |
No exposure | 37.8 | |
Yes, and forwarding the message to others | 55.2 | |
Yes, but not forwarding the message to others | 31.1 | |
Making a public commitment | < 0.001* | |
Yes | 68.3 | |
No | 43.7 | |
Not available | 45.6 | |