Table 1 Characteristics of survey respondents who were drinkers (weighted)
Characteristic | % | 95% CI |
|---|---|---|
Gender | ||
Man | 69.8 | 66.6–73.1 |
Woman | 30.2 | 26.9–33.4 |
Age (years) | ||
≤ 20 | 10.9 | 8.7–13.1 |
21–30 | 19.8 | 17.2–22.4 |
31–45 | 37.1 | 33.3–40.8 |
46–60 | 27.4 | 24.0–30.9 |
> 60 | 4.8 | 3.6–6.1 |
Religion | ||
Buddhism | 99.4 | 99.0–99.7 |
Islam | 0.2 | 0.0–0.4 |
Others | 0.4 | 0.1–0.7 |
SES index | ||
0 (lowest SES) | 6.8 | 5.1–8.5 |
1 | 18.0 | 14.9–21.2 |
2 | 23.7 | 20.7–26.7 |
3 | 29.7 | 26.0–33.3 |
4 (highest SES) | 21.8 | 18.9–24.7 |
Occupation | ||
Public employee | 8.4 | 5.9–11.0 |
Business owner | 29.6 | 25.9–33.3 |
Private employee | 15.1 | 12.6–17.5 |
Worker in the informal sector | 31.3 | 28.1–34.6 |
Unemployed/retired | 5.0 | 3.6–6.3 |
Student | 10.6 | 8.4–12.9 |
Drinking frequency prior to the campaign | ||
Weekly | 33.5 | 29.9–37.0 |
Monthly | 31.2 | 27.7–34.8 |
Occasionally | 35.3 | 31.7–38.9 |
Type of beverages consumed prior to the campaign | ||
Spirits | 60.2 | 56.5–63.9 |
Beer | 76.6 | 73.2–80.1 |
Wine | 7.2 | 5.5–8.9 |
Ready to drink (RTD) | 5.2 | 3.7–6.6 |
Thai frappe cocktail | 6.3 | 4.4–8.2 |
Locally made alcohol | 14.1 | 11.6–16.5 |
Perceived harm from alcohol | ||
Very harmful | 83.3 | 80.7–85.9 |
Little or no harm | 16.7 | 14.1–19.3 |
Perceived impacts of abstinence | ||
Save money | 80.7 | 77.0–84.5 |
Improve physical health | 79.6 | 75.5–83.7 |
Improve mental health | 46.6 | 41.9–51.2 |
Decrease problems in family | 30.3 | 26.0–34.5 |
Exposure to campaign media | ||
No exposure | 15.5 | 13.1–17.8 |
Yes, and forwarding the message to others | 68.7 | 65.2–72.2 |
Yes, but not forwarding the message to others | 15.8 | 12.8–18.9 |
Making a public commitment | ||
Yes | 17.1 | 13.9–20.3 |
No | 47.2 | 43.4–50.9 |
Not available | 35.8 | 32.2–39.3 |