Table 4 Prediction of Advertised Product Image Density per Retail Doorway, NYC Community Marketing Study, 2015
From: Density of outdoor advertising of consumable products in NYC by neighborhood poverty level
Unhealthy Products | Healthy Products | |||||||
|---|---|---|---|---|---|---|---|---|
Sugary Drinksb | Sweets | Water/Seltzer | Fresh Fruits/Vegetables | |||||
Unadjusted | Adjusted | Unadjusted | Adjusted | Unadjusted | Adjusted | Unadjusted | Adjusted | |
Neighborhood Poverty | ||||||||
Low | ref | ref | ref | ref | ref | ref | ref | ref |
Medium | 1.38 (1.03, 1.84) | 1.06 (0.79, 1.42) | 1.63 (1.14, 2.34) | 1.51 (1.03, 2.22) | 1.73 (1.04, 2.90) | 1.56 (0.90, 2.71) | 1.05 (0.75, 1.49) | 0.95 (0.65, 1.38) |
High | 1.89 (1.42, 2.51) | 0.82 (0.56, 1.21) | 2.06 (1.45, 2.93) | 1.60 (0.97, 2.64) | 2.33 (1.41, 3.84) | 1.42 (0.72, 2.78) | 1.64 (1.17, 2.31) | 1.11 (0.70, 1.75) |
Population Traits | ||||||||
% Under 18 | 1.50 (1.29, 1.75) | 1.00 (0.83, 1.20) | 1.00 (0.84, 1.19) | 0.93 (0.73, 1.17) | 1.14 (0.96, 1.35) | |||
% < HS Diploma | 1.39 (1.25, 1.54) | 1.32 (1.11, 1.58) | 1.23 (1.11, 1.37) | 1.12 (0.95, 1.32) | 1.25 (1.06, 1.48) | 1.17 (0.94, 1.46) | 1.17 (1.06, 1.30) | 1.06 (0.89, 1.27) |
Race/Ethnicitya | ||||||||
% Black | 1.21 (1.16, 1.27) | 1.21 (1.15, 1.28) | 1.00 (0.94, 1.06) | 1.19 (1.10, 1.28) | 1.16 (1.07, 1.26) | 1.06 (1.00, 1.12) | 1.06 (1.00, 1.12) | |
% Latino | 1.08 (1.03, 1.15) | 1.05 (0.96, 1.15) | 0.99 (0.93, 1.06) | 1.02 (0.93, 1.13) | 1.09 (1.03, 1.16) | 1.05 (0.95, 1.16) | ||
% Asian | 0.90 (0.85, 0.96) | 1.02 (0.92, 1.12) | 1.13 (1.05, 1.22) | 1.09 (1.00, 1.19) | 0.87 (0.77, 0.99) | 0.95 (0.82, 1.09) | 0.92 (0.84, 1.00) | |