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Table 4 Prediction of Advertised Product Image Density per Retail Doorway, NYC Community Marketing Study, 2015

From: Density of outdoor advertising of consumable products in NYC by neighborhood poverty level

 Unhealthy ProductsHealthy Products
Sugary DrinksbSweetsWater/SeltzerFresh Fruits/Vegetables
UnadjustedAdjustedUnadjustedAdjustedUnadjustedAdjustedUnadjustedAdjusted
Neighborhood Poverty
 Lowrefrefrefrefrefrefrefref
 Medium1.38 (1.03, 1.84)1.06 (0.79, 1.42)1.63 (1.14, 2.34)1.51 (1.03, 2.22)1.73 (1.04, 2.90)1.56 (0.90, 2.71)1.05 (0.75, 1.49)0.95 (0.65, 1.38)
High1.89 (1.42, 2.51)0.82 (0.56, 1.21)2.06 (1.45, 2.93)1.60 (0.97, 2.64)2.33 (1.41, 3.84)1.42 (0.72, 2.78)1.64 (1.17, 2.31)1.11 (0.70, 1.75)
Population Traits
 % Under 181.50 (1.29, 1.75)1.00 (0.83, 1.20)1.00 (0.84, 1.19) 0.93 (0.73, 1.17) 1.14 (0.96, 1.35) 
 % < HS Diploma1.39 (1.25, 1.54)1.32 (1.11, 1.58)1.23 (1.11, 1.37)1.12 (0.95, 1.32)1.25 (1.06, 1.48)1.17 (0.94, 1.46)1.17 (1.06, 1.30)1.06 (0.89, 1.27)
Race/Ethnicitya
 % Black1.21 (1.16, 1.27)1.21 (1.15, 1.28)1.00 (0.94, 1.06) 1.19 (1.10, 1.28)1.16 (1.07, 1.26)1.06 (1.00, 1.12)1.06 (1.00, 1.12)
 % Latino1.08 (1.03, 1.15)1.05 (0.96, 1.15)0.99 (0.93, 1.06) 1.02 (0.93, 1.13) 1.09 (1.03, 1.16)1.05 (0.95, 1.16)
 % Asian0.90 (0.85, 0.96)1.02 (0.92, 1.12)1.13 (1.05, 1.22)1.09 (1.00, 1.19)0.87 (0.77, 0.99)0.95 (0.82, 1.09)0.92 (0.84, 1.00) 
  1. a Latino includes persons of Hispanic or Latino origin regardless of reported race. Black, White and Asian race categories exclude those who identified as Hispanic or Latino. Participants identifying as American Indian, Alaska Native, Pacific Islander, or Other were excluded from this table
  2. b Sugary drinks include coffee drinks and dairy-based drinks with added sugar
  3. Statistically significant results are in boldface type