Table 3 Prediction of Advertised Product Image Density relative to Retail Density, NYC Community Marketing Study, 2015
From: Density of outdoor advertising of consumable products in NYC by neighborhood poverty level
Census-level Demographicsa | All Products | Food | Non-Alcoholic Beverages (all) | Tobacco/ENDS | Alcohol | |||||
|---|---|---|---|---|---|---|---|---|---|---|
Unadjusted | Adjusted | Unadjusted | Adjusted | Unadjusted | Adjusted | Unadjusted | Adjusted | Unadjusted | Adjusted | |
Neighborhood Poverty | ||||||||||
Low | ref | ref | ref | ref | ref | ref | ref | ref | ref | ref |
Medium | 1.36 (1.09, 1.70) | 1.26 (1.00, 1.59) | 1.20 (0.93, 1.54) | 1.13 (0.86, 1.48) | 1.37 (1.06, 1.77) | 1.07 (0.83, 1.40) | 1.63 (1.06, 2.50) | 1.79 (1.16, 2.76) | 1.90 (1.38, 2.61) | 1.92 (1.38, 2.67) |
High | 1.77 (1.43, 2.20) | 1.31 (0.98, 1.77) | 1.72 (1.34, 2.20) | 1.34 (0.95, 1.88) | 1.83 (1.42, 2.35) | 0.88 (0.62, 1.24) | 1.98 (1.30, 3.02) | 2.01 (1.23, 3.27) | 1.76 (1.29, 2.41) | 1.47 (1.02, 2.14) |
Population Traits | ||||||||||
% Under 18 | 1.10 (0.99, 1.22) | 1.05 (0.93, 1.19) | 1.31 (1.15, 1.50) | 0.95 (0.80, 1.12) | 1.26 (1.01, 1.57) | 0.91 (0.68, 1.23) | 0.92 (0.79, 1.08) | |||
% < HS Diploma | 1.18 (1.10, 1.27) | 1.08 (0.97, 1.21) | 1.16 (1.07, 1.26) | 1.10 (0.97, 1.25) | 1.31 (1.20, 1.43) | 1.31 (1.12, 1.53) | 1.14 (0.99, 1.32) | 1.08 (0.98, 1.20) | ||
Race/Ethnicityb | ||||||||||
% Black | 1.09 (1.05, 1.13) | 1.08 (1.04, 1.12) | 1.07 (1.03, 1.12) | 1.06 (1.01, 1.10) | 1.18 (1.13, 1.23) | 1.18 (1.12, 1.23) | 1.11 (1.04, 1.20) | 1.07 (0.99, 1.16) | 1.00 (0.95, 1.05) | |
% Latino | 1.06 (1.02, 1.11) | 1.02 (0.96, 1.08) | 1.05 (1.00, 1.10) | 0.99 (0.93, 1.05) | 1.07 (1.02, 1.12) | 1.02 (0.95, 1.11) | 1.06 (0.97, 1.15) | 1.10 (1.03, 1.17) | 1.07 (0.99, 1.14) | |
% Asian | 0.95 (0.91, 1.00) | 0.99 (0.93, 1.05) | 0.92 (0.87, 0.98) | 1.00 (0.92, 1.09) | 0.87 (0.78, 0.96) | 0.88 (0.78, 0.99) | 0.92 (0.84, 0.99) | 0.91 (0.84, 0.99) | ||