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Table 3 Prediction of Advertised Product Image Density relative to Retail Density, NYC Community Marketing Study, 2015

From: Density of outdoor advertising of consumable products in NYC by neighborhood poverty level

Census-level DemographicsaAll ProductsFoodNon-Alcoholic Beverages (all)Tobacco/ENDSAlcohol
UnadjustedAdjustedUnadjustedAdjustedUnadjustedAdjustedUnadjustedAdjustedUnadjustedAdjusted
Neighborhood Poverty
 Lowrefrefrefrefrefrefrefrefrefref
 Medium1.36 (1.09, 1.70)1.26 (1.00, 1.59)1.20 (0.93, 1.54)1.13 (0.86, 1.48)1.37 (1.06, 1.77)1.07 (0.83, 1.40)1.63 (1.06, 2.50)1.79 (1.16, 2.76)1.90 (1.38, 2.61)1.92 (1.38, 2.67)
 High1.77 (1.43, 2.20)1.31 (0.98, 1.77)1.72 (1.34, 2.20)1.34 (0.95, 1.88)1.83 (1.42, 2.35)0.88 (0.62, 1.24)1.98 (1.30, 3.02)2.01 (1.23, 3.27)1.76 (1.29, 2.41)1.47 (1.02, 2.14)
Population Traits
 % Under 181.10 (0.99, 1.22) 1.05 (0.93, 1.19) 1.31 (1.15, 1.50)0.95 (0.80, 1.12)1.26 (1.01, 1.57)0.91 (0.68, 1.23)0.92 (0.79, 1.08) 
 % < HS Diploma1.18 (1.10, 1.27)1.08 (0.97, 1.21)1.16 (1.07, 1.26)1.10 (0.97, 1.25)1.31 (1.20, 1.43)1.31 (1.12, 1.53)1.14 (0.99, 1.32) 1.08 (0.98, 1.20) 
Race/Ethnicityb
 % Black1.09 (1.05, 1.13)1.08 (1.04, 1.12)1.07 (1.03, 1.12)1.06 (1.01, 1.10)1.18 (1.13, 1.23)1.18 (1.12, 1.23)1.11 (1.04, 1.20)1.07 (0.99, 1.16)1.00 (0.95, 1.05) 
 % Latino1.06 (1.02, 1.11)1.02 (0.96, 1.08)1.05 (1.00, 1.10)0.99 (0.93, 1.05)1.07 (1.02, 1.12)1.02 (0.95, 1.11)1.06 (0.97, 1.15) 1.10 (1.03, 1.17)1.07 (0.99, 1.14)
 % Asian0.95 (0.91, 1.00) 0.99 (0.93, 1.05) 0.92 (0.87, 0.98)1.00 (0.92, 1.09)0.87 (0.78, 0.96)0.88 (0.78, 0.99)0.92 (0.84, 0.99)0.91 (0.84, 0.99)
  1. aEstimates for all percentage variables are per 10% unit increases
  2. bLatino includes persons of Hispanic or Latino origin regardless of reported race. Black, White and Asian race categories exclude those who identified as Hispanic or Latino. Participants identifying as American Indian, Alaska Native, Pacific Islander, or Other were excluded from this table
  3. Statistically significant results are in boldface type