Skip to main content

Table 2 Average Snus Brand Ratings (Standard Deviations in Parenthesis) and Average Within-Participant Variability

From: Standardised snus packaging reduces brand differentiation: a web-based between-subject experiment

 

General Appeal

User-Brand Associations

Social

Urban

Sporty

Elegant

Unique

Tough

Mean Ratings

 Branded

3.75 (1.35)

3.34 (1.17)

3.02 (1.17)

2.68 (1.09)

2.67 (1.16)

2.96 (1.19)

3.06 (1.17)

 Standardised non-HWL

3.76 (1.60)

3.07 (1.16)

2.82 (1.18)

2.44 (1.11)

2.54 (1.19)

2.75 (1.23)

2.99 (1.28)

 Standardised HWL

3.54 (1.60)

3.06 (1.24)

2.83 (1.16)

2.32 (1.19)

2.40 (1.14)

2.68 (1.16)

3.05 (1.29)

Within-Participant Variability

 Branded

1.17

0.85

0.96

0.92

0.95

1.09

1.21

 Standardised non-HWL

0.91

0.79

0.88

0.80

0.84

0.92

0.99

 Standardised HWL

0.86

0.78

0.88

0.63

0.73

0.87

0.99

  1. Number of participants: Branded = 191–215, Standardised non-HWL = 180–218, Standardised HWL = 168–192. Within-participant variability is the average of each participants’ standard deviation of ratings over the different brands