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Table 1 Demographics of Net and Gross Samples

From: Standardised snus packaging reduces brand differentiation: a web-based between-subject experiment

  Net Sample Gross Sample
N 625 3400
Age
 Range 16–30 16–31
 18> 12.6% 13.3%
 18–22 30.1% 35.8%
 22< 57.3% 50.9%
Gender
 Female 55.2% 44.0%
Snus Use
 Daily use 18.6%
 Weekly use 3.3%
 Tried/Occasional use 35.9%
 Never used 42.3%
Education completed
 Elementary (10 year) 17.4%
 College/Vocational 37.7%
 Higher(< 4 years) 28.2%
 Higher(>  4 years) 16.7%
Personal Income
 Below NOK 200000 40.3%
 200′-299’ 7.0%
 300′-399 8.8%
 400′-599’ 17.2%
 600′-799’ 2.2%
  > 799’ 1.8%
 Unwilling to report 22.6%