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Table 1 Demographics of the different trial arms, also broken down by trial area

From: Applying behavioural science to increase uptake of the NHS Health Check: a randomised controlled trial of gain- and loss-framed messaging in the national patient information leaflet

 

Control leaflet

Loss-framed leaflet

Gain-framed leaflet

NE Lincs.

Lewisham

NE Lincs.

Lewisham

NE Lincs.

Lewisham

Sex (male)

n (% in each condition)

520 (59.0%)

1273 (45.5%)

517 (61.5%)

1290 (45.7%)

559 (63.3%)

1271 (45.2%)

1793 (48.8%)

1807 (49.3%)

1830 (49.5%)

Age at time of invitation (years)

mean (s.d.)

58.0 (8.7)

48.1 (8.4)

57.5 (8.8)

48.2 (8.5)

57.9 (9.0)

48.0 (8.2)

50.5 (9.4)

50.3 (9.4)

50.3 (9.4)

Total patients

881

2796

841

2823

883

2814

3677

3664

3697