Table 2 Strategies used to target baseline low levels of readiness in YCHANGe
Community Readiness Model Dimensions (Definition) | Baseline Readiness Score | YCHANGe strategy | Strategies to increase readiness levels |
|---|---|---|---|
Knowledge of issue | 3.61 (vague awareness) | Media Social marketing and social media | Weekly newspaper articles School newsletter articles Presentations at AGMs and community groups Radio interviews Attendance at local community events Facebook (126 followers) YCHANGe branded resources (water bottles, t-shirts, placecards) Establishment of YarriYak Café |
Knowledge of efforts | 3.13 (vague awareness) | ||
Community Climate | 3.39 (vague awareness) | ||
Leadership | 4.25 (preplanning) | Meetings with key stakeholders | Individual and small group meetings with CEO and executive management leaders across the area. |
Establish backbone organisation | Multi-stakeholder backbone with CEO representation from seven local organisations and the mayor as community representative met three times per year. | ||
Establish steering committee | Steering Committee: comprised of representation from the following sectors: health, education, disability, neighbourhood houses, sports and general community representatives met six times per year. | ||
Community champions | Working groups met monthly | ||
Resources | 3.07 (vague awareness) | Mobilise existing employed resources in health promotion and community development. | Face to face meetings with relevant CEOs and executive level management. |
Engage with GPs to prioritise prevention. | Training for General Practice Nurses on prevention models and maximising business case for prevention. | ||
Meetings with key stakeholders in local government to re-orient existing policy. | Policy changes to incorporate health and wellbeing in LGA strategic plan. | ||
Training for local community members in healthy eating | Partnerships with health promotion expertise. | ||
Capacity building through training of employed staff and volunteers | Community training on healthy choice food guidelines. | ||
Community training on understanding systems thinking and complexity. | |||
Short term grant funding to mobilise efforts | Various government, philanthropic sources and funding from Rural Northwest Health |