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Table 2 Quantitative content analysis data on an ordinal scale, creating cases 16 to 27 for qualitative content analysis

From: Selling health and happiness how influencers communicate on Instagram about dieting and exercise: mixed methods research

Feature Cases
Typical Minimum Maximum
Types of displayed food by frequency (16) Food supplements (17) Unprocessed (18) Processed
Types of displayed naked body parts by frequency (19) Chest (20) Bottom (21) Arm
Segments of integrated brands on the subject of diet by frequency (22) Spices (23) Chocolate (24) Food supplements
Segments of integrated brands on the subject of exercise by frequency (25) Gym (26) Personal Training (27) Sportswear