Table 2 Quantitative content analysis data on an ordinal scale, creating cases 16 to 27 for qualitative content analysis

Types of displayed food by frequency

(16) Food supplements

(17) Unprocessed

(18) Processed

Types of displayed naked body parts by frequency

(19) Chest

(20) Bottom

(21) Arm

Segments of integrated brands on the subject of diet by frequency

(22) Spices

(23) Chocolate

(24) Food supplements

Segments of integrated brands on the subject of exercise by frequency

(25) Gym

(26) Personal Training

(27) Sportswear