Table 1 Quantitative content analysis data on a cardinal scale, creating cases 1 to 15 for qualitative content analysis
| Â | Cases for qualitative content analysis | ||
|---|---|---|---|
Typical | Extreme | ||
Feature of the quantitative content analysis | Average | Minimum | Maximum |
Like-rate | (1) 4.1% | (2) 0.24% | (3) 23% |
Comment-rate | (4) 0.1% | (5) 0.0016% | (6) 2.5% |
Number of hashtags | (7) 6 | (8) 0 | (9) 30 |
Number of displayed naked body parts | (10) 2 | (11) 0 | (12) 5 |
Number of integrated brands | (13) 1 | (14) 0 | (15) 6 |