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Table 1 Quantitative content analysis data on a cardinal scale, creating cases 1 to 15 for qualitative content analysis

From: Selling health and happiness how influencers communicate on Instagram about dieting and exercise: mixed methods research

  Cases for qualitative content analysis
Typical Extreme
Feature of the quantitative content analysis Average Minimum Maximum
Like-rate (1) 4.1% (2) 0.24% (3) 23%
Comment-rate (4) 0.1% (5) 0.0016% (6) 2.5%
Number of hashtags (7) 6 (8) 0 (9) 30
Number of displayed naked body parts (10) 2 (11) 0 (12) 5
Number of integrated brands (13) 1 (14) 0 (15) 6