From: Development of the Chilean front-of-package food warning label
Scores | Calculation | Questions | Score range |
---|---|---|---|
Visibility | Percentage of participants who spontaneously identified the warning label over the total number of participants. | Q9. Is there anything on the label of this product that attracts your attention? (three more important) | 0-100% |
The interviewed identified the warning label? | |||
Yes/No | |||
Understanding | Addition of individual values of Q11, Q12, Q13 & Q14. For Q13 assigned values were either 0 (options 1-4) or 5 (option 5). | Q11. How easy to understand is this message? | 3-20 |
1. Very difficult to understand = 1 | |||
2. Difficult to understand = 2 | |||
3. Indifferent = 3 | |||
4. Easy to understand = 4 | |||
5. Very easy to understand = 5 | |||
Q12. According to this message, the excessive consumption of this product is (…) | |||
1. Very healthy = 1 | |||
2. Healthy = 2 | |||
3. Indifferent = 3 | |||
4. Unhealthy = 4 | |||
5. Very unhealthy = 5 | |||
Q13. According to this message ¿which of the following nutrients is excessive? Score 0 or 51. Calories = 0 | |||
2. Sodium = 0 | |||
3. Calcium = 0 | |||
4. Saturated fats = 0 | |||
5. Sugar = 1 | |||
Q14. According to this message, you should consume (…) | |||
1. A lot more of this product = 1 | |||
2. A bit more of this product = 2 | |||
3. Same as usual = 3 | |||
4. A bit less of this product = 4 | |||
5. Nothing at all of this product = 5 | |||
Intended purchase score | Mean (SD) of the values obtained in Q16 (values range: 1 to 5). | Q16. If the yogurt you usually buy had this message, would you buy it? | 1-5 |
1. I would buy it for sure | |||
2. It is likely that I would buy it | |||
3. Indifferent | |||
4. It is unlikely that I would buy it | |||
5. I would not buy it | |||
Ability to modify intended purchase | 1 – (Q17 / Q5) × 100 (weekly for women, monthly for adolescents). | Q17. If the yogurt you usually buy had this message, how many products would you buy per week? ________ units | 0-100% |
Q5. How many units of yogurt do you buy per week? _______ units | |||
Nutritional conscience | Addition of individual values from Q22 and Q23. | Q22. When you buy foods, how important are the nutritional characteristics of the product in your purchase decision? | 2-10 |
1. Not important at all | |||
2. Not very important | |||
3. Indifferent | |||
4. Important | |||
5. Very important | |||
Q23. When you buy packaged foods, how often you read the nutrition fact panel | |||
1. Never | |||
2. Almost never | |||
3. Sometimes | |||
4. Frequently | |||
5. Always | |||
Education level | Percentage of women who answered options 5, 6, 7, 8 or 9 in Q8. | Q8. Are you studying currently? | 0-100% |
1. Yes | |||
2. No | |||
If question 8 = Yes→ What’s your current educative level? | |||
If question 8 = No→ What’s your last approved level? | |||
1. Never assisted | |||
2. Special education (differential) | |||
3. Primary of preparatory (old system) | |||
4. Primary school | |||
5. Humanity or Commercial technique, Industrial or Normalist (old system) | |||
6. Secondary school | |||
7. Superior level technic | |||
8. Professional | |||
9. Master or PhD | |||
99. Do not know | |||
Body mass index | Q25 / (Q24 x Q24); the mean value of the range was used if a specific number was not provided. | Q25. Which is your weight?_________ kilograms | |
Alternatively, a weight range can be selected | |||
1. < 45 kg | |||
2. 46 - 60 kg | |||
3. 61 - 70 kg | |||
4. > 70 kg | |||
Q24. Which is your height?_________ meters | |||
Alternatively, a height range can be selected | |||
1. < 1.40 m | |||
2. 1.41 - 1.50 m | |||
3. 1.51 - 1.60 m | |||
4. > 1.61 m | |||
Comparative prototype score for multiple critical nutrients in excess | Addition of individual values of Q28a, 28b and 28c. When a given prototype was mentioned in first place the assigned value was = 1, when a given prototype was mentioned in second place the assigned value was = 0, when both prototyped were mentioned in first place the assigned value for each one was = 1. | Q28a. In the case that more than one nutrient is excessive, which of these 2 ways of presenting the message is easier for you to see? | 0-3 |
1. Option 1 | |||
2. Option 2 | |||
Q28b. In the case that more than one nutrient is excessive, which of these 2 ways of presenting the message is easier for you to understand? | |||
1. Option 1 | |||
2. Option 2 | |||
Q28c. In the case that more than one nutrient is excessive, which of these 2 ways of presenting the message would have greater influence in your purchase decision? | |||
1. Option 1 | |||
2. Option 2 |