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Table 4 Synergy 4 – Strengthening health promotion and health protection

From: A population-based approach to integrated healthcare delivery: a scoping review of clinical care and public health collaboration

Intervention Intervention features and empirical examples
A. Health promotion through education 1. Counselling and educational materials can be targeted at prevention and management of particular conditions such as infectious diseases, chronic diseases, and cancer:
2. Integration efforts can concentrate on personal risk behaviors related to health, including cigarette smoking, substance abuse, risky sexual activity, poor diet, and physical inactivity:
3. This intervention provides opportunities for the PC sector to contribute to health promotion and education campaigns led by PH and local health authorities:
4. Information about environmental issues, such as hazardous wastes, lead poisoning, and fluoridation, is provided in some materials; other materials can provide patients with a list of available health resources.
B. Advocate for health related laws/regulations, and for disadvantaged groups 1. Collaboration efforts target a broad range of community issues such as alcohol and tobacco control, vehicular injury, water fluoridation, cycling and walking infrastructure, gun control, as well as a number of health equity issues including income adequacy, affordable housing, and early childhood education supports etc.
2. PC and PH professionals involved in these forms of public policy advocacy can draw upon various non-clinical tools/resources such as scientific/technical expertise, lobbying and public relations skills, and influence with policymakers and the public in order to influence regulations that promote conditions more conducive to safety and well-being of populations
C. Launch “Healthy Communities” Initiatives 1. Initiatives can be targeted at particular health problems or needs specific to groups within the community
2. PC-PH Initiatives can also be developed on a larger, community-wide scale through multiple projects designed to promote health of local populations
3. These projects go beyond categorical health promotion activities by developing a broad-based process to tackle multiple community health issues, and evaluative mechanisms to determine outcomes and benefits of institutional investments in community health status improvement