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Table 4 Effect of social norm messages on ‘active interest’ in BSS in Study 2

From: Testing verbal quantifiers for social norms messages in cancer screening: evidence from an online experiment

  

Responders reading (%)

Unadjusted

Adjusteda

N

Odds ratio

95% CI

Odds ratio

95% CI

Condition

 Control

348

39.4

Ref.

 

Ref.

 

 Numerical

323

36.2

0.875

0.640–1.196

0.822

0.597–1.132

 Large number

273

34.4

0.809

0.582–1.124

0.833

0.595–1.167

 Nearly half

301

42.2

1.124

0.821–1.539

1.154

0.837–1.590

Initial intention

 Definitely not

    

Ref.

 

 Probably not

    

2.074

1.515–2.840**

Cancer literacy score

0.982

0.882–1.093

N

  

1245

 

1245

 

R2

  

0.005

 

0.055

 
  1. ** p < 0.01
  2. aCovariates included in the adjusted models are responder’s age, gender, marital status, ethnicity, education level, employment status and numeracy skill. There was no difference in engagement with the additional information across the four conditions as responders who chose to read the information answered on average 1.5 questions correctly (ANOVA (3) 474 p = 0.533)