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Table 3 Effect of normative messages on uptake intentions in Study 2

From: Testing verbal quantifiers for social norms messages in cancer screening: evidence from an online experiment

 

Responders intending (%)

Unadjusted

Adjusted a

 

N

Odds ratio

95% CI

Odds ratio

95% CI

Condition

 Control

348

7.8

Ref.

 

Ref.

 

 Numerical

323

9.9

1.307

0.765–2.235

1.252

0.727–2.157

 Large number

273

12.5

1.691

0.993–2.880

1.721

1.002–2.955*

 Nearly half

301

14.3

1.981

1.192–3.294**

2.017

1.204–3.379**

Initial intention

 Definitely not

    

Ref.

 

 Probably not

    

2.282

1.315–3.958**

Cancer literacy score

0.856

0.736–0.995*

 N

  

1245

 

1245

 

 R2

  

0.013

 

0.061

 
  1. * p < 0.05; ** p < 0.01
  2. aCovariates included in the adjusted models are responder’s age, gender, marital status, ethnicity, education level, employment status and numeracy skill. The full model is presented in Additional file 1: Table S3.
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BMC Public Health

ISSN: 1471-2458

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