Table 5 Supporting quotes for ‘community climate’

Community level of concern

‘Most of the community members know that some of those foods may be harmful to their health but they still go ahead to consume them’ (Male, NGO).

‘It is not a concern to them because it’s like everybody does whatever he or she likes’ (Female, Commerce). ‘In conversations, where people complained and its mainly about the alcoholic beverages that the young girls and women have been taking. I haven’t heard anything being said about the, concern being said about the food, dietary habits and the rest’ (Female, Religious Leader).

Community priority level

‘It is not a priority to them. it only becomes a priority when like I said they are diagnosed hypertensive or diabetic, that is when what goes into them becomes a priority but till that time nobody thinks about it.’ … ‘Preventive health its... its... I don’t know people are not so much interested’ (Female, Health Sector).

‘I think generally we’ve been concerned more about the adolescent girls and women taking alcoholic beverages’ (Female, Religious Leader).

Community engagement

‘That is when they are contacted, some willingly would want to help but then most of them they will want to know what incentives come with it or what they will get from it after putting in their effort’ (Male, Education Sector).

‘Oh, I think a few people might [oppose efforts]. I think those who will think it’s a danger to them, those who might think its pulling their businesses down’ (Female, NGO). ‘Their support [the community], usually is mobilising the people for you as well as they themselves participating in it’ (Male, Religious Leader).

Key community members

‘Once the opinion leaders contact the youth leaders in the community and they see the need and benefit of the intervention programs, then they will avail themselves to ensure that programs are well organised and education given to the community members to help address the consumption of unhealthy foods’ (Female, Commerce).

‘But I don’t think the consumers will have an issue with it but those who in charge of that kind of business, I think they will be offended and they will try their best to convince the people against what is good and just be taking their money’ (Female, NGO). ‘At times in churches, the women groups talk to their members on these issues’ (Female, Education Sector).