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Table 2 Frequency and proportion of schools with select types of food and beverage marketing

From: Food and beverage marketing in primary and secondary schools in Canada

  

School Type

 

Type of Food and Beverage Marketing

All Schools, n = 156 n (% of schools)

Primary, n = 108 n (% of schools)

Secondary, n = 46 n (% of schools)

p-Value†

Food or beverage advertisements on property

40 (26)

14 (13)

26 (56)

< 0.001

Food or beverage displays on property

10 (7)

2 (2)

8 (19)

0.001

Exclusive marketing arrangement

23 (16)

5 (5)

18 (45)

< 0.001

Participate in reward or incentive program

27 (18)

26 (25)

1 (2)

0.002

Distribute free branded items

16 (11)

13 (12)

3 (7)

0.558

Fundraise by selling branded items

95 (64)

76 (72)

18 (43)

0.001

Involved in sponsored competitions or contests

3 (2)

2 (2)

1 (1)

1.000

Received money in return for publicity

23 (16)

17 (17)

6 (15)

0.782

Have sponsored programs

5 (3)

4 (4)

1 (2)

1.000

Taken part in market research activities

1 (0.7)

0 (0)

1 (3)

0.278

Promoted/participated in scholarship programs

4 (3)

1 (1)

3 (8)

0.064

Posted student made marketing materials

16 (11)

10 (10)

5 (13)

0.558

At least one type of marketing

129 (84)

92 (85)

36 (80)

0.429

  1. †Differences in the type of food and beverage marketing were compared between primary and secondary schools using the chi-square test (p < 0.05 was used to determine statistical significance). When chi-square test assumptions were not met, the Fisher’s exact test was used