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Table 1 Sponsor and non-sponsor branded food products used in brand preferences task, with health star ratinga,b

From: The impact of unhealthy food sponsorship vs. pro-health sponsorship models on young adults’ food preferences: a randomised controlled trial

 

Unhealthy product

Healthier product

Product category

Sponsor brand

Non-sponsor brand

Sponsor brand

Non-sponsor brand

Breakfast cereal

Sugary cereal

Sugary cereal

Healthier cereal

Healthier cereal

Take-away food

Chicken burger

Chicken burger

Chicken & salad roll

Chicken & salad roll

Non-alcoholic beverage

Sugary lemonade

Sugary lemonade

Mineral water

Mineral water

  1. aHealth Star Ratings were used by the research team to help identify unhealthy vs. healthier products within a product category; they were not shown to study participants
  2. bThis table describes brands and products in generic terms. Actual brand names and product images were displayed to participants undertaking the brand preference task