Table 3 Regression coefficients for the effect of experimental condition on product appeal ratings (n = 625)
| Â | Coeff. (SE) | p value |
|---|---|---|
Experimental condition | ||
 Branded HWL v. Branded (ref.) | −1.40 (0.23) | < 0.001 |
 Plain v. Branded (ref.) | −1.88 (0.23) | < 0.001 |
 Plain HWL v. Branded (ref.) | −1.35 (0.23) | < 0.001 |
 Plain HWL vs. Plain (ref.) | 0.54 (0.24) | 0.022 |
 Plain HWL vs. Branded HWL (ref.) | 0.06 (0.24) | 0.807 |
Age (mean) | −0.05 (0.03) | 0.049 |
Gender | ||
 Male vs. Female (ref.) | 0.67 (0.22) | 0.002 |
Ethnicity | ||
Caucasian vs. Other (ref,) | 0.001 (0.17) | 0.996 |
Cannabis use | ||
 Current use vs. Non-use (ref.) | 0.78 (0.26) | 0.003 |
 Ever use vs. Never use (ref.) | 0.78 (0.21) | < 0.001 |